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Bonus AIR MILES® reward miles

The LCBO in partnership with the AIR MILES® Reward Program has been rewarding loyal LCBO shoppers since 1997.

LCBO collectors earn 1 AIR MILES® reward mile for every $30* spent each month. *Excluding HST, container deposit, and charity donations.

Bonus AIR MILES® reward miles (BAMs) applied on participating products attract collectors to earn additional rewards every time they shop at the LCBO.

Program Benefits

AIR MILES® reward miles are a key promotional tool in our retail environment as it provides a platform to connect with customers and shape their LCBO experience. As a loyalty program, AIR MILES® reward miles acts to incent and reward customers for their valued business which is a pillar in our Customer First organization.

Customer demographics and shopping patterns provided from this program in turn add valuable insights which can be used to better understand trends and shape future experiences.

Access to customer analytics is a key benefit for our supplier partners in this program. Suppliers who leverage this tool will receive performance reports with insights into penetration and transactional value. Vendor Report

BAMs incent customers to purchase and can result in new product trial, increased basket size through more volume or choosing a more premium product.

There are new and exciting opportunities to further collaborate on AIR MILES® programs with the Merchandising and Marketing teams to access greater insights and return on promotional investments.

For more information please speak with your LCBO category representative.

Rates

Follow this link for rate information.

Program Dates

Bonus AIR MILES® will be offered on participating products for the duration of the Promotional Turn.

Participation Guidelines

  • All stores that list the participating products will display the appropriate Bonus AIR MILES® reward miles signage.
  • Products featured in the Display Programs will be given priority when Bonus AIR MILES® Program submissions are reviewed.
  • A number of additional Bonus AIR MILES® opportunities will be reserved for non-display products.
  • Stores are not obligated to list additional products associated with the Bonus AIR MILES® reward Program.
  • A product SKU may not participate in the Bonus Air Miles® program for consecutive turns.
  • Multiple sizes of the same brands may participate in the same Promotional Turn, at the Category Manager's discretion.
  • The Bonus system and rates apply to the Bundled Bonus AIR MILES® Program.
  • The appropriate Category Manager gives final approvals.
Retail Price Minimum BAM Amount
under $5.00
1
$5.00 - $10.95
3
$11.00 - $14.95
4
$15.00 - $18.95
5
$19.00 - $23.95
6
$24.00 - $29.95
8
$30.00 - $35.95
10
$36.00 - $44.95
12
$45.00 - $54.95
15
$55.00 - $59.95
18
$60.00 - $74.95
20
$75.00 - $89.95
25
$90.00+
30

Customer Eligibility

All retail customers are eligible to collect Bonus AIR MILES® reward miles and Bundled Bonus AIR MILES® with no limits on quantities purchased per customer. Licensees, NATO permit holders, Agency Stores and Liquor Delivery Services are not eligible to collect Bonus AIR MILES® reward miles.

P.O.P. specifications and shipping

  • Pre-printed signage will be produced and distributed to all stores by the LCBO.
  • Signage for the Bundled Bonus AIR MILES® Program will be displayed in all stores that carry the featured products.
  • If a store does not carry all of the participating brands, the store will display only the base Bonus AIR MILES® signage where applicable.

Applications

Follow this link for information.

Deadline Dates

Follow this link to the deadline dates page

P.O.P. specifications and Shipping

  • Pre-printed signage will be produced and distributed to all stores by the LCBO.
  • Signage for the Bundled Bonus AIR MILES® Program will be displayed in all stores that carry the featured products.
  • If a store does not carry all of the participating brands, the store will display only the base Bonus AIR MILES® signage where applicable.

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