Wine Shopping Made Easy - New Wine Style and Sweetness Descriptors
Today's world offers information through countless channels: Facebook, Youtube, Twitter, mobile apps… Technology provides consumers with more information than ever before to assist them in their purchasing decisions. And more consumers are choosing healthier life styles and are more selective with the foods they eat and the beverages they consume – the landscape is changing.
In response to this quest for information and to enhance our customers shopping experience, LCBO is introducing a new program – "Wine Shopping Made Easy.",in all 622 locations across the province, between April 29 to May 26, 2012.
To help simplify wine buying at the LCBO for the customer, the promotion highlights 5 ways to shop: by country, by wine style, by varietal, by sweetness descriptor and by food match. Special attention has been given to highlighting two NEW tools to help customers choose a wine with confidence. Customers will be able to use our new wine styles and sweetness descriptors to help them navigate our stores and find a wine they will like.