New Wine Styles

The first initiative is a set of wine styles:

  • Wines are grouped into sub-categories using a two-word descriptor
  • These descriptors will help consumers identify different wines with similar taste profiles, allowing them to discover and enjoy new wines they may otherwise pass over
  • While the initial focus will be on table wines, the plan is to develop and roll-out descriptors for dessert, fortified and sparkling wines too

Other Wine Styles

Next : New Sweetness Descriptors