Our store 511 and 217 locations now offer a bundled Pop-Up Shop opportunity for our Trade partners.

These flagship pop-ups offer the chance to showcase a strong brand or series of brands and products that have a strong tie to the seasonal promotions, gifting occasions, and stories.

This is a Phase 1 (Excel Applied) Promotional Program. Please apply by completing the Excel Application Form before the Phase 1 deadline.

Omni-Commerce Components

217 Pop-Up Shop:

The Pop-Up Shop zone is comprised of 4 Merchandising Pods located in the power aisle of the store.

Each Pod has space and shelving for merchandising products along with a digital portrait screen (55” 4K resolution) that can display scheduled video or animated content.

Each Pod digital portrait screen has an optimized playlist length to ensure maximum exposure to viewers and passersby.

The digital screens playlist contains 9 spots in total with each spot having a play length of 6 seconds.

Number of times a video spot will be played:

  • - In 54 seconds (approx.1 min) – a spot played once.- In 1 hour – a spot played 60 times
  • - From 10:00am to 8:00pm (10 hours) = a spot played 600 times
  • - 1 spot is reserved for LCBO communications related to marketing thematics and in store messaging.
  • - 8 spots are available within the playlist for selling to third-parties/brand partners

511 Activation Spot #2:

4 Pods with signage opportunities located in the spirits section of the store.

Tiered Package Components

Brand Takeover:

  • Spots Available:
  • 1 Brand
  •  
  • Participation Costs:
  • $16,800/Period
  • $12,800 (217 only)
  • $4,000 (511 only)
  •  
  • Details:
  • Includes full takeover of pop-up shop at 217 and 511, with all 8 digital screen playlist spots - played across all 4 digital screens at 217.

Pod Takeover:

  • Spots Available:
  • 1 Brand per Pod (up to 4 Pods)
  •  
  • Participation Costs:
  • $5,000/Period/Period
  •  
  • Details:
  • One brand per Pod as available (each at 217 and 511) , with 8 digital playlist screen spots on 1 pod at 217

LCBO Curated Pop-Up Primary Placement:

  • Spots Available:
  • Available to 8 SKUs
  •  
  • Participation Costs:
  • $1,250/Period/Period
  •  
  • Details:
  • Participation as part of a multi-brand LCBO curated Pop Up Shop at 217 and 511, with product placement within one digital screen playlist spot.

LCBO Curated Pop-Up Secondary Placement:

  • Spots Available:
  • Available to 12 SKUs
  •  
  • Participation Costs:
  • $550/Period/Period
  •  
  • Details:
  • Participation as part of a multi-brand LCBO curated Pop-Up Shop at 217 and 511.
  • No product placement guaranteed within signage.
  • STORE 217 (NEW FLAGSHIP)
  • POP-UP SHOP WITH DIGITAL SCREENS
217 Pop-Up Shop
  • STORE 511
  • ACTIVATION AREA #2
511 Activation Space 1

Product Focus

 

  • P1: 
  • RTD/ Brand Innovation 
  •  
  • P2:
  • RTD/ Brand Innovation 
  •  
  • P3:
  • Father's Day or Pride 
  •  
  • P4: 
  • BCRTD Summer (Innovations and/or Favourites) 
  •  
  • P5:
  • BCRTD Summer (Innovations and/or Favourites) 
  •  
  • P6: 
  • Lighter Choices for Summer 
  •  
  • P7:
  • Local Showcase
  • P8: 
  • Premium Halloween
  •  
  • P9:
  • Premium Gifting Brand Takeover 
  •  
  • P10:
  • Premium Gifting Brand Takeover/Sparkling
  •  
  • P11: 
  • Lighter Choices or Lunar New Year 
  •  
  • P12:
  • Lunar New Year or Valetines's Day
  •  
  • P13: 
  • Women In Industry Feature or St. Patrick's Day
  •  
 
 
 
 
 

Document Downloads

This is a Phase 1 (Excel Applied) Promotional Program. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

LCBO Flagship Pop-Up Shop Sell Sheet

Click here to download