Enhanced Occasion Activation Package

Our customers know that LCBO is a place to find gifts year-round. We want to provide gifting options for customers online and in stores through curating large multi branded gifting occasion stories, providing big brand opportunities as well as creating opportunities for smaller brands and new products.

The LCBO has combined and created a tiered-opportunity package that will create an enhanced customer shopping experience for a specific gifting occasion every period/season, that will be a unique and exciting LCBO-curated opportunity.

These activations go beyond displays in store and visibility for products online, and activate for maximum impressions that drive the customer into the store and online, and engage the customer.

This is a Phase 1 (Excel Applied) Promotional Program. Please apply by completing the Excel Application Form before the Phase 1 deadline.

Enhanced Occasion Activation Package Details

* Pricing subject to change.


  • 1 217 Gifting Area: Dominant placement on a large enclosed fixture within Store 217 with LCBO gift packaging
  • 2 511 Activation Area #1: Feature Fixture Area at the front of Store 511
  • 3 Flagship Store Table Display: Stores 10, 38, 149, 164, 355 , 452, 486
  • 4 End Aisle Display: Stores 18, 483, 614
  • 5 LCBO.com Feature Page: Online LCBO Curated EPP (with opportunity for value-adds)


NOTE: Store lists are subject to change pending store renovations and relocations.

This promotional program will be enhanced by LCBO-curated activations and creative featured in Store 483/528 Premium Window Displays, and select Exterior Window Glazings in flagship stores activating the promotion.

Product Focus

  • P1: 
  • Spring All-Play OR Easter/Mother's Day Gifting
  • P2: 
  • Spring All-Play OR Easter/Mother's Day Gifting
  • P3: 
  • Pride
  • P4:
  • Canada 155
  • P5: 
  • Caribana/Rum OR Summer BBQ Gifts (Aperativos, Aperol Spritz, Wines, etc)
  • P6: 
  • (TIFF) Celebrity Product Opportunity
  • P7:
  • Local Gifts
  • P8:
  • Whisky OR Halloween
  • P9:
  • Holiday Gifts
  • P10:
  • Holiday Gifts
  • P11:
  • Lunar New Year
  • P12:
  • Lunar New Year / Valentine's Day
  • P13:
  • Women In 




Document Downloads

This is a Phase 1 (Excel Applied) Promotional Program. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Sell Sheet - Enhanced Occasion Activation Program

Click here to download