Window Display 1

 

The LCBO offers enhanced activation opportunities that showcase a strong brand or series of brands and products that have a strong tie to the seasonal promotion, and carry a strong brand story. This is an opportunity for many impressions outside of the store than can drive the customer in to shop activations in store as well. The story showcased is relevant to the promotional story and season. The stores listed below are each sold as separate opportunities.

Brands are responsible for creating a unique and exciting opportunity in each space in collaboration with the LCBO. LCBO to review and approve proposed creative. All printing/installation costs to be covered by the trade.

NOTE: This is a Non-Applied Program. Please apply by completing the Excel Application Form before the deadline.

 

Display Opportunities and Pricing Information

NON-GTA WINDOW GLAZINGS & SUPPLIER BLOCK PILE (GROUP ONE)

Engagement (as of P7): Up to 20 Non-GTA Stores, with a window glazing and block pile opportunity in each store.

Stores: 1, 15, 44, 115, 187, 214, 228, 279, 378, 387, 393, 495, 522, 542, 544, 573, 579, 624, 627, 630.

  • Pricing (Per Period)
  • $2,000 per store (Periods 1-9)
  • $2,200 per store (Period 10)
  • $1,800 per store (Periods 11-13)
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WINDOW GLAZINGS + ACTIVATIONS (SPIRITS/ RTD)

Engagement (as of P7):

Store 10 (North Entrance): North Exterior Window, Table + Window Outside Beer Cold Room

Stores 18 & 614: Window + End-Aisle

Store 217: Interior Vestibule Windows + Enhanced Display

  • Pricing (Per Period)
  • $11,600 per store (Periods 1-9)
  • $14,000 per store (Period 10)
  • $9,800 per store (Periods 11-13)

 

STORE 10 EVENT KITCHEN TAKEOVER

Engagement (as of P7):

This is a consumer engagement opportunity. The host supplier/agent will be responsible for all expenses related to set-up, execution and takedown of the activation, including décor, event rentals, staffing, shipping, etc.

  • Pricing (Per Period)
  • $15,000 per store (Periods 1-9)
  • $18,000 per store (Period 10)
  • $12,750 per store (Periods 11-13)

NON-GTA WINDOW GLAZINGS & SUPPLIER BLOCK PILE (GROUP TWO)

Engagement (as of P7): Up to 20 Non-GTA Stores with a window glazing and block pile opportunity in each store.

Stores: 5, 21, 195, 200, 233, 243, 252, 288, 326, 344, 360, 367, 385, 398, 407, 497, 549, 587, 652, 653, 670.

  • Pricing (Per Period)
  • $2,000 per store (Periods 1-9)
  • $2,200 per store (Period 10)
  • $1,800 per store (Periods 11-13)
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WINDOW GLAZINGS + ACTIVATIONS (WINES)

Engagement (as of P7):

Stores 10 (South Entrance): South Entrance Vestibule Window + Table

Store 149: Bloor St. Facing Windows + Table

Stores 164, 452, 38, 486: Table only

 

  • Pricing (Per Period)
  • $15,200 per store (Periods 1-9)
  • $18,200 per store (Period 10)
  • $13,000 per store (Periods 11-13)
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STORE 486 EVENT KITCHEN TAKEOVER

Engagement (as of P7):

This is a consumer engagement opportunity. The host supplier/agent will be responsible for all expenses related to set-up, execution and takedown of the activation, including décor, event rentals, staffing, shipping, etc.

  • Pricing (Per Period)
  • $3,600 per store (Periods 1-9)
  • $4,300 per store (Period 10)
  • $3,00 per store (Periods 11-13)

 

Note: Each opportunity above is sold separately.

 

Document Downloads

These are Non-Applied Programs.

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Sell Sheet - Window Glazings and Activations

Click the link for the Window Glazings and Activations Sell Sheet