Seasonal Themes

This holiday season is all about the LCBO showcasing our best gifts and celebrating the moments that bring us together. With renewed excitement around finding and giving the perfect gift, the LCBO will secure our position as THE gifting destination. We’ll bring our “DISCOVER” brand experience pillar to life by elevating what it means to give and receive a gift from the LCBO. With a focus on premiumization, this year we want to elevate, not only the products we offer, but also the gifting experiences we create. This will allow us to focus on both premium and unique products that our customers can trade up to, as well as customer favourites that can be offered in a more premium way.

Lead Categories: Vintages, Spirit Shops (Whisky Shop), Liqueurs, Cognac

Occasions and Observances

PERIOD 9: November 6 - November 26

  • - Remembrance Day (November 11)
  • - Diwali (November 12)
  • - Black Friday (November 24)

 

 

PERIOD 10: November 27 -December 31

  • - Cyber Monday (November 27)
  • - Hanukkah (December 7-15)
  • - Christmas (December 25)
  • - Boxing Day (December 26)
  • - New Year’s Eve (December 31)
  •  

Also happening in the Holdiay Season:

  • - Food & Drink Holiday Release (November 9)
  • - One-Day Sale: Boxing Day (December 26)
  •  

 

Displays and Product Focus

Feature Fixture A:

  • P9: Not Sold
  • P10: Not Sold

Feature Fixture B (New & Seasonal): 

  • P9: Not Sold
  • P10: Not Sold

Entrance Table (Cocktail of the Month):

  • P9: Rum Cocktail Base 
  • P10: Cream Liqueur Cocktail Base

Mini Thematic A:

  • P9: Aged Spirits 
  • P10: 

    Brandy/Cognac

Mini Thematic B:

  • P9: Premium Holiday Wines (Red & White)
  • P10: Sparkling/Champagne Gifts

Front Nesting Table:

  • P9: Spirits
  • P10: Spirits

Middle Nesting Table:

  • P9: Flight A: Vintages Essentials / Flight B: Popular Holiday Wines
  • P10: Vintages Essentials

Beer Block Pile (A):

  • P9: Beer/Cider
  • P10: Beer/Cider

RTD Block Pile (B):

  • P9: RTD
  • P10: RTD

Spirits Value Block Pile C:

  • P9: Spirits
  • P10: Spirits

Mini Thematic C (EA10):

  • P9: RTD
  • P10: Beer

Block Pile D Activation Area:

  • P9: Spirits
  • P10: Spirits

Beer Excitement Zone: 21A:

  • P9: Beer/Cider
  • P10: Beer/Cider

Beer Excitement Zone: 21C:

  • P9: Beer/Cider
  • P10: RTD

Beer Excitement Zone: 21D:

  • P9: Beer/Cider
  • P10: Beer/Cider

End Aisles:

End Aisle 1:

  • P9: Brown Spirits
  • P10: Brown Spirits

 

End Aisle 2:

  • P9: White Spirits
  • P10: White Spirits

 

End Aisle 3:

  • P9: Wines
  • P9: Wines

 

End Aisle 4: 

  • P9: Brown Spirits
  • P9: Brown Spirits

 

End Aisle 5: 

  • P9: Wines
  • P10: Wines

 

End Aisle 6: 

  • P9: White Spirits
  • P10: White Spirits

 

End Aisle 7: 

  • P9: Wines
  • P10: Wines

 

End Aisle 8: 

  • P9: Brown Spirits
  • P9: Brown Spirits

 

End Aisle 9: 

  • P9: White Spirits
  • P10: White Spirits

 

End Aisle 10 (Mini-Thematic C): 

  • P9: RTD
  • P10: Beer

End Aisle 11: 

  • P9: White Spirits
  • P10: White Spirits

 

End Aisle 12: 

  • P9: Brown Spirits
  • P9: Brown Spirits

 

End Aisle 13: 

  • P9: Brown Spirits
  • P9: Brown Spirits

 

End Aisle 14: 

  • P9: White Spirits
  • P10: White Spirits

 

End Aisle 15: 

  • P9: Wines
  • P10: Wines

 

End Aisle 16:

  • P9: Brown Spirits
  • P9: Brown Spirits

 

End Aisle 17: 

  • P9: Wines
  • P10: Wines

 

End Aisle 18:

  • P9: Brown Spirits
  • P9: Brown Spirits

 

End Aisle 19: 

  • P9: Brown Spirits
  • P9: Brown Spirits

 

End Aisle 20: 

  • P9: Brown Spirits
  • P9: Brown Spirits
  •  

Document Downloads

Note for Non-Applied Programs:

To apply for a non-applied program, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

UPDATE MARCH 2021: The Canadian Food Inspection Agency (CFIA) has new regulations about safety and traceability, and as such a new Form is required for all Value-Add submissions when they are food.

The submission questionnaire may be downloaded on the Promotional Calendar page, under "Document Downloads".

Seasonal Overview - Holiday FY2223

Click here to download