LATE SUMMER 2021-2022

  • PERIOD 5: July 18 - August 14
  • PERIOD 6: August 15 - September 11
Late Summer Calendar

Occasions and Observances

PERIOD 5:

  • - Civic Holiday (Aug 2)
  • - Summer Olympics in Tokyo (Jul 23-Aug 8)
  •  
  •  

PERIOD 6:

  • - Labour Day (Sept 6)
  • - Rosh Hashanah (Sept 7)
  • - TIFF (TBC)
  •  

Also happening in the Late Summer:

  • - One Day Online Sale: Civic Holiday (Aug 2)
  • - One Day Online Sale: Labour Day (Sept 6)
  • - Summer Gifting Program continues (Gift Cards and Gift Packaging)
  •  

Seasonal Themes

Shifting into the second half of summer, the seasonal story will be a celebration of Canadian summer traditions (barbecues, dining al fresco, cottage weekends, patio drinks, etc).

Leading Categories: all play (international).

End Aisles will highlight customer favourites and how to enjoy them with summer flavours.

Displays and Product Focus

Feature Fixture A:

  • P5: Wines
  • P6: Wines

Feature Fixture B (New & Seasonal):

  • P5: Wines
  • P6: Wines

Entrance Table (Cocktail of the Month):

  • P5: Rum (Jungle Bird Tiki Cocktail)
  • P6: Brandy/Cognac (Sangria Cocktail)

Mini Thematic A:

  • P5: Gin Gifts
  • P6: Bourbon (Backyard BBQ Host)

Mini Thematic B:

  • P5: All Play Summer White Wine Gifts
  • P6: All Play Summer White Wine Gifts

Front Nesting Table:

  • P5: Summer Cocktailing
  • P6: Summer Cocktailing

Middle Nesting Table:

  • P5: Australian BBQ Wines
  • P6: Mediterranean BBQ Wines

Beer Block Pile (A):

  • P5: Beer
  • P6: Beer

RTD Block Pile (B):

  • P5: RTD
  • P6: RTD

Spirits Value Block Pile C:

  • P5: Large Formats on LTO
  • P6: Large Formats on LTO

Mini Thematic C (EA10):

  • P5: Local Craft Beer - Summer Styles
  • P6: Local Craft Beer - Summer Styles

Block Pile D Activation Area:

  • P5: Spirits
  • P6: Spirits

Beer Excitement Zone: 21A:

  • P5: Beer
  • P6: Beer

Beer Excitement Zone: 21C:

  • P5: Beer
  • P6: Beer

Beer Excitement Zone: 21D:

  • P5: Beer
  • P6: Beer

End Aisles:

End Aisle 1:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 2:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 3:

  • P5: Brown Spirits
  • P6: Brown Spirits

 

End Aisle 4:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 5:

  • P5: Wines
  • P6: Wines

 

End Aisle 6:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 7:

  • P5: Beer
  • P6: Beer

 

End Aisle 8:

  • P5: RTD
  • P6: RTD

 

End Aisle 9:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 10 (Mini-Thematic C):

  • P5: Beer
  • P6: Beer

End Aisle 11:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 12:

  • P5: RTD
  • P6: RTD

 

End Aisle 13:

  • P5: Brown Spirits
  • P6: Brown Spirits

 

End Aisle 14:

  • P5: Wines
  • P5: Wines

 

End Aisle 15:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 16:

  • P5: RTD
  • P6: RTD

 

End Aisle 17:

  • P5: Beer
  • P6: Beer

 

End Aisle 18:

  • P5: Brown Spirits
  • P6: Brown Spirits

 

End Aisle 19:

  • P5: Beer
  • P6: Beer

 

End Aisle 20:

  • P5: Beer
  • P6: Beer

 

Document Downloads

Seasonal Overview - Late Summer FY2122

Click here to download