Seasonal Overview: Late Summer 2022-23

Summer is the season when our customers are most social.From casual entertaining to cottaging, camping, family BBQ’S and even formal occasions like weddings. Our role is to make it easy for Ontarians to make the most of their Summer. The LCBO has the biggest assortment and the perfect products for any occasion. The season extends across four periods, and we’re approaching it in two phases: Early Summer (P3 & P4) and Late Summer (P5 & P6).

Late summer, will highlight the best products for all your summer celebrations (barbecues, dining al fresco, cottage weekends, patio drinks, etc).

Lead Categories: RTD, Rosé, Sparkling, White Wines, Spirits, Beer

Occasions and Observances

PERIOD 5: July 14 - August 13

  • Civic Holiday (Aug 7)
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PERIOD 6: August 14 - September 10

  • Labour Day (September 4)
  • Rosh Hashanah (September 15)
  • TIFF (TBC)
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Also happening in the Late Summer:

  • One Day Online Sale: Civic Holiday (Aug 1)
  • One Day Online Sale: Labour Day (Sept 5)
  • Summer Gifting Program continues (Gift Cards and Gift Packaging)
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Displays and Product Focus

Feature Fixture A:

  • P5: Wines
  • P6: Wines

Feature Fixture B (New & Seasonal):

  • P5: Wines
  • P6: Wines

Entrance Table (Cocktail of the Month):

  • P5: White Spirits
  • P6: White Spirits

Mini Thematic A:

  • P5: White Spirits
  • P6: White Spirits

Mini Thematic B:

  • P5: Wines
  • P6: Wines

Front Nesting Table:

  • P5: White Spirits
  • P6: White Spirits

Middle Nesting Table:

  • P5: Wines
  • P6: Wines

Beer Block Pile (A):

  • P5: Beer/Cider
  • P6: Beer/Cider

RTD Block Pile (B):

  • P5: RTD
  • P6: RTD

Spirits Block Pile C:

  • P5: White Spirits
  • P6: White Spirits

Mini Thematic C (EA10):

  • P5: Beer
  • P6: Beer

Block Pile D Activation Area:

  • P5: White Spirits
  • P6: White Spirits

Beer Excitement Zone: A:

  • P5: Beer/Cider
  • P6: Beer/Cider

Beer Excitement Zone: C:

  • P5: Beer/Cider
  • P6: Beer/Cider

Beer Excitement Zone: D:

  • P5: Beer/Cider
  • P6: RTD

End Aisles:

End Aisle 1:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 2:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 3:

  • P5: Wines
  • P6: Wines

 

End Aisle 4:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 5:

  • P5: Wines
  • P6: Wines

 

End Aisle 6:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 7:

  • P5: Beer
  • P6: Beer

 

End Aisle 8:

  • P5: RTD
  • P6: RTD

 

End Aisle 9:

  • P5: Wines
  • P6: Wines

 

End Aisle 10 (Mini-Thematic C):

  • P5: Beer
  • P6: Beer

End Aisle 11:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 12:

  • P5: RTD
  • P6: RTD

 

End Aisle 13:

  • P5: Brown Spirits
  • P6: Brown Spirits

 

End Aisle 14:

  • P5: Wines
  • P5: Wines

 

End Aisle 15:

  • P5: White Spirits
  • P6: White Spirits

 

End Aisle 16:

  • P5: RTD
  • P6: RTD

 

End Aisle 17:

  • P5: Beer
  • P6: Beer

 

End Aisle 18:

  • P5: Brown Spirits
  • P6: Brown Spirits

 

End Aisle 19:

  • P5: Beer
  • P6: Beer

 

End Aisle 20:

  • P5: Beer
  • P6: Beer

 

Document Downloads

Seasonal Overview - Late Summer FY2223

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