SPRING 2021-2022

PERIOD 1: March 28 – April 24

PERIOD 2: April 25 - May 22

Spring Calendar

 

Occasions and Observances

PERIOD 1: 

  • - Easter (April 4)
  • - Earth Day (April 22)

 

 

PERIOD 2: 

  • - Orthodox Easter (May 2)
  • - Cinco de Mayo (May 5)
  • - Mother’s Day (May 9)
  •  

 

Also happening in the Spring:

  • - One-Day Online Sale: Easter (Apr 4)
  • - Food & Drink Early Summer Release (May 5)
  • - Spring Gifting Program (Gift Cards and Gift Packaging)
  • - Launch of new Spirit of Sustainability Gifting Program 
  • - Gift Packaging and Gift Cards

 

Seasonal Themes

Spring is a breath of fresh air, a reset, an awakening of the senses and a season filled with energy and optimism. The seasonal story will highlight what’s new and trending including: new products, new flavours, product innovation, green/natural, low alc/light flavours, convenient formats.

Leading Categories: RTD innovation, new gins and tequilas, rosé, sustainable wines.

End aisles will highlight how customer favourites can be “refreshed” with a simple twist.

 

Displays & Product Focus

Feature Fixture A:

  • P1: Wines
  • P2: Wines

Feature Fixture B (New & Seasonal):

  • P1: Wines
  • P2: Wines

Entrance Table (Cocktail of the Month):

  • P1: Gin Base (Cucumber Gimlet)
  • P2: Tequila Base (Pineapple Sour)

Mini-Thematic A:

  • P1: Sipping Rums (Easter)
  • P2: Pink Spirits (Mother’s Day)

Mini-Thematic B: 

  • P1: Sustainable Wines Gifts
  • P2: Wedding Wines Gifts

Front Nesting Table:

  • P1: Wines
  • P2: Wines

Middle Nesting Table:

  • P1: Wines
  • P2: Wines

Beer Block Pile A:

  • P1: Beer
  • P2: Beer

RTD Block Pile B:

  • P1: RTD
  • P2: RTD

Spirits Value Block Pile C:

  • P1: Build your Bar on LTO
  • P2: Build your Bar on LTO

Mini-Thematic C (EA 10):

  • P1: Local Craft Beer – Trending Styles
  • P2: Local Craft Beer & Cider - New Products

Block Pile D (Activation Area):

  • P1: Spirits
  • P2: Spirits

Beer Excitement Zone 21A:

  • P1: Beer
  • P2: Beer

Beer Excitement Zone 21C:

  • P1: Beer
  • P2: Beer

Beer Excitement Zone 21D:

  • P1: Beer
  • P2: Beer

End Aisles:

End Aisle 1:

  • P1: Brown Spirits
  • P2: Brown Spirits

 

End Aisle 2:

  • P1: White Spirits
  • P2: White Spirits

 

End Aisle 3:

  • P1: Brown Spirits
  • P2: Brown Spirits

 

End Aisle 4:

  • P1: White Spirits
  • P2: White Spirits

 

End Aisle 5:

  • P1: Brown Spirits
  • P2: Brown Spirits

 

End Aisle 6:

  • P1: Wines
  • P2: Wines

 

End Aisle 7:

  • P1: Brown Spirits
  • P2: Brown Spirits

 

End Aisle 8:

  • P1: RTD
  • P2: RTD

 

End Aisle 9:

  • P1: Beer
  • P2: Beer

 

End Aisle 10 (Mini-Thematic C):

  • P1: Beer
  • P2: Beer

End Aisle 11:

  • P1: White Spirits
  • P2: White Spirits

 

End Aisle 12:

  • P1: White Spirits
  • P2: White Spirits

 

End Aisle 13:

  • P1: Brown Spirits
  • P2: Brown Spirits

 

End Aisle 14:

  • P1: White Spirits
  • P2: White Spirits

 

End Aisle 15:

  • P1: Wines
  • P2: Wines

 

End Aisle 16:

  • P1: Brown Spirits
  • P2: Brown Spirits

 

End Aisle 17:

  • P1: White Spirits
  • P2: White Spirits

 

End Aisle 18:

  • P1: Beer
  • P2: Beer

 

End Aisle 19:

  • P1: Brown Spirits
  • P2: Brown Spirits

 

End Aisle 20:

  • P1: Beer
  • P2: Beer

 

Document Downloads

Seasonal Overview - Spring FY2122

Click here to download