SPRING 2021-2022
PERIOD 1: March 28 – April 24
PERIOD 2: April 25 - May 22
Occasions and Observances
PERIOD 1:
- - Easter (April 4)
- - Earth Day (April 22)
PERIOD 2:
- - Orthodox Easter (May 2)
- - Cinco de Mayo (May 5)
- - Mother’s Day (May 9)
Also happening this season:
- - One-Day Online Sale: Easter (Apr 4)
- - Food & Drink Early Summer Release (May 5)
- - Spring Gifting Program (Gift Cards and Gift Packaging)
- - Launch of new Spirit of Sustainability Gifting Program
- - Gift Packaging and Gift Cards
Seasonal Themes
Spring is a breath of fresh air, a reset, an awakening of the senses and a season filled with energy and optimism. The seasonal story will highlight what’s new and trending including: new products, new flavours, product innovation, green/natural, low alc/light flavours, convenient formats.
Leading Categories: RTD innovation, new gins and tequilas, rosé, sustainable wines.
End aisles will highlight how customer favourites can be “refreshed” with a simple twist.
Displays & Product Focus
Feature Fixture A:
- P1: Wines
- P2: Wines
Feature Fixture B (New & Seasonal):
- P1: Wines
- P2: Wines
Entrance Table (Cocktail of the Month):
- P1: Gin Base (Cucumber Gimlet)
- P2: Tequila Base (Pineapple Sour)
Mini-Thematic A:
- P1: Sipping Rums (Easter)
- P2: Pink Spirits (Mother’s Day)
Mini-Thematic B:
- P1: Sustainable Wines Gifts
- P2: Wedding Wines Gifts
Front Nesting Table:
- P1: Wines
- P2: Wines
Middle Nesting Table:
- P1: Wines
- P2: Wines
Beer Block Pile A:
- P1: Beer
- P2: Beer
RTD Block Pile B:
- P1: RTD
- P2: RTD
Spirits Value Block Pile C:
- P1: Build your Bar on LTO
- P2: Build your Bar on LTO
Mini-Thematic C (EA 10):
- P1: Local Craft Beer – Trending Styles
- P2: Local Craft Beer & Cider - New Products
Block Pile D (Activation Area):
- P1: Spirits
- P2: Spirits
Beer Excitement Zone 21A:
- P1: Beer
- P2: Beer
Beer Excitement Zone 21C:
- P1: Beer
- P2: Beer
Beer Excitement Zone 21D:
- P1: Beer
- P2: Beer
End Aisles:
End Aisle 1:
- P1: Brown Spirits
- P2: Brown Spirits
End Aisle 2:
- P1: White Spirits
- P2: White Spirits
End Aisle 3:
- P1: Brown Spirits
- P2: Brown Spirits
End Aisle 4:
- P1: White Spirits
- P2: White Spirits
End Aisle 5:
- P1: Brown Spirits
- P2: Brown Spirits
End Aisle 6:
- P1: Wines
- P2: Wines
End Aisle 7:
- P1: Brown Spirits
- P2: Brown Spirits
End Aisle 8:
- P1: RTD
- P2: RTD
End Aisle 9:
- P1: Beer
- P2: Beer
End Aisle 10 (Mini-Thematic C):
- P1: Beer
- P2: Beer
End Aisle 11:
- P1: White Spirits
- P2: White Spirits
End Aisle 12:
- P1: White Spirits
- P2: White Spirits
End Aisle 13:
- P1: Brown Spirits
- P2: Brown Spirits
End Aisle 14:
- P1: White Spirits
- P2: White Spirits
End Aisle 15:
- P1: Wines
- P2: Wines
End Aisle 16:
- P1: Brown Spirits
- P2: Brown Spirits
End Aisle 17:
- P1: White Spirits
- P2: White Spirits
End Aisle 18:
- P1: Beer
- P2: Beer
End Aisle 19:
- P1: Brown Spirits
- P2: Brown Spirits
End Aisle 20:
- P1: Beer
- P2: Beer
Document Downloads
Seasonal Overview - Spring FY2122
Click here to download
