SUMMER 2021-2022
PERIOD 3: May 23 - June 19
PERIOD 4: June 20 - July 17
Occasions and Observances
PERIOD 3:
- - Victoria Day (May 24)
- - Pride Month (June)
- - National Indigenous History Month (June)
- - Father’s Day (June 20)
PERIOD 4:
- - St. Jean Baptiste Day (June 24)
- - Canada Day (July 1)
Seasonal Themes
More than ever, we’re focused on and appreciating what’s close to home and summer is the season to make the most of what’s unique in Ontario. The seasonal story will shine a light on local gems (products and destinations including wine country, craft breweries and local spirit producers and RTDs produced right here in Ontario).
Leading Categories: local wines, craft beers, Canadian spirits, locally-made RTD.
End Aisles will celebrate customer favourites in true Canadian (red and white) style.
Also happening in the Summer:
- - One-Day Online Sale: Victoria Day (May 24)
- - One-Day Online Sale: Canada Day (July 1)
- - Food & Drink Summer Release (June 30)
- - Summer Gifting Program (Gift Cards and Gift Packaging)
Displays & Product Focus
Feature Fixture A:
- P3: Wines
- P4: Wines
Feature Fixture B (New & Seasonal):
- P3: Wines
- P4: Wines
Entrance Table (Cocktail of the Month):
- P3: Canadian Whisky (Frozen Habitant)
- P4: Vodka (Red & White Cocktail)
Mini-Thematic A:
- P3: Scotch/Whisky (Father’s Day)
- P4: Tequila Gifts
Mini-Thematic B:
- P3: Vintages Essentials (Import) Gifts
- P4: VQA Wines Gifts
Front Nesting Table:
- P3: Spirits
- P4: Spirits
Middle Nesting Table:
- P3: Wines
- P4: Wines
Beer Block Pile A:
- P3: Beer
- P4: Beer
RTD Block Pile B:
- P3: RTD
- P4: RTD
Spirits Value Block Pile C:
- P3: PET Formats on LTO
- P4: PET Formats on LTO
Mini-Thematic C (EA 10):
- P3: Local Craft Beer – Summer Styles
- P4: Local Craft Beer – Summer Styles
Block Pile D (Activation Area):
- P3: Spirits
- P4: Spirits
Beer Excitement Zone 21A:
- P3: Beer
- P4: Beer
Beer Excitement Zone 21C:
- P3: Beer
- P4: Beer
Beer Excitement Zone 21D:
- P3: Beer
- P4: Beer
End Aisles:
End Aisle 1:
- P3: White Spirits
- P4: White Spirits
End Aisle 2:
- P3: Brown Spirits
- P4: Brown Spirits
End Aisle 3:
- P3: White Spirits
- P4: White Spirits
End Aisle 4:
- P3: Brown Spirits
- P4: Brown Spirits
End Aisle 5:
- P3: RTD
- P4: RTD
End Aisle 6:
- P3: RTD
- P4: RTD
End Aisle 7:
- P3: Beer
- P4: Beer
End Aisle 8:
- P3: RTD
- P4: RTD
End Aisle 9:
- P3: Beer
- P4: Beer
End Aisle 10 (Mini-Thematic C):
- P3: Beer
- P4: Beer
End Aisle 11:
- P3: Brown Spirits
- P4: Brown Spirits
End Aisle 12:
- P3: Brown Spirits
- P4: Brown Spirits
End Aisle 13:
- P3: White Spirits
- P4: White Spirits
End Aisle 14:
- P3: Brown Spirits
- P4: Brown Spirits
End Aisle 15:
- P3: White Spirits
- P4: White Spirits
End Aisle 16:
- P3: Wine
- P4: Wine
End Aisle 17:
- P3: Beer
- P4: Beer
End Aisle 18:
- P3: White Spirits
- P4: White Spirits
End Aisle 19:
- P3: Wine
- P4: Wine
End Aisle 20:
- P3: Beer
- P4: Beer
Document Downloads
Seasonal Overview - Summer FY2122
Click here to download
