Seasonal Overview: (Early) Summer 2022-23

Summer is the season when our customers are most social.From casual entertaining to cottaging, camping, family BBQ’S and even formal occasions like weddings. Our role is to make it easy for Ontarians to make the most of their Summer. The LCBO has the biggest assortment and the perfect products for any occasion. The season extends across four periods, and we’re approaching it in two phases: Early Summer (P3 & P4) and Late Summer (P5 & P6).

Early Summer will continue the story from Spring but with a change in focus to show customers how they can enjoy the year’s biggest trends and new products for all their Summer occasions.

Lead Categories: local wines, craft beers, Canadian spirits, locally-made RTD.

Occasions and Observances

PERIOD 3: May 22 - June 18

  • Victoria Day (May 24)
  • Pride Month (June)
  • National Indigenous History Month (June)
  • Father’s Day (June 18)

PERIOD 4: June 19 - July 16

  • St.Jean Baptiste Day (June 24)
  • Canada Day/Canada 155 (July 1)

 

 

Also happening in the Summer:

  • One-Day Online Sale: Victoria Day (May 23)
  • One-Day Online Sale: Canada Day (July 1)
  • Food & Drink Summer Release (June 29)
  • Summer Gifting Program (Gift Cards and Gift Packaging)
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Displays & Product Focus

Feature Fixture A:

  • P3: Wines
  • P4: Wines

Feature Fixture B (New & Seasonal):

  • P3: Wines
  • P4: Wines

Entrance Table (Cocktail of the Month):

  • P3: White Spirits
  • P4: White Spirits

Mini-Thematic A:

  • P3: White Spirits
  • P4: White Spirits

Mini-Thematic B: 

  • P3: Wines
  • P4: Wines

Front Nesting Table:

  • P3: White Spirits
  • P4: White Spirits

Middle Nesting Table:

  • P3: Wines
  • P4: Wines

Beer Block Pile A:

  • P3: Beer
  • P4: Beer

RTD Block Pile B:

  • P3: RTD
  • P4: RTD

Spirits Block Pile C:

  • P3: White Spirits
  • P4: White Spirits

Mini-Thematic C (EA 10):

  • P3: Beer
  • P4: Cider

Block Pile D (Activation Area):

  • P3: White Spirits
  • P4: White Spirits

Beer Excitement Zone A:

  • P3: Beer/Cider
  • P4: Beer/Cider

Beer Excitement Zone C:

  • P3: Beer/Cider
  • P4: RTD

Beer Excitement Zone D:

  • P3: Beer/Cider
  • P4: RTD

End Aisles:

End Aisle 1:

  • P3: White Spirits
  • P4: White Spirits

 

End Aisle 2:

  • P3: Brown Spirits
  • P4: Brown Spirits

 

End Aisle 3:

  • P3: Wine
  • P4: Wine

 

End Aisle 4:

  • P3: Brown Spirits
  • P4: Brown Spirits

 

End Aisle 5:

  • P3: RTD
  • P4: RTD

 

End Aisle 6:

  • P3: RTD
  • P4: RTD

 

End Aisle 7:

  • P3: Beer
  • P4: Beer

 

End Aisle 8:

  • P3: RTD
  • P4: RTD

 

End Aisle 9:

  • P3: Beer
  • P4: Beer

 

End Aisle 10 (Mini-Thematic C):

  • P3: Beer
  • P4: Beer

 

End Aisle 11:

  • P3: Brown Spirits
  • P4: Brown Spirits

 

End Aisle 12:

  • P3: Brown Spirits
  • P4: Brown Spirits

 

End Aisle 13:

  • P3: White Spirits
  • P4: White Spirits

 

End Aisle 14:

  • P3: Brown Spirits
  • P4: Brown Spirits

 

End Aisle 15:

  • P3: White Spirits
  • P4: White Spirits

 

End Aisle 16:

  • P3: Wine
  • P4: Wine

 

End Aisle 17:

  • P3: Beer
  • P4: Beer

 

End Aisle 18:

  • P3: White Spirits
  • P4: White Spirits

 

End Aisle 19:

  • P3: Wine
  • P4: Wine

 

End Aisle 20:

  • P3: Beer
  • P4: Beer
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Document Downloads

Seasonal Overview - Summer FY2223

Click here to download