Seasonal Themes

Coming off the holiday season, the start of a new year signals a renewed commitment to making better choices. Motivated by health and wellness, mindful spending and supporting brands that align with their values, the New Year is a time when consumers are looking for products and information to help them make more informed decisions. Winter 2023 will tackle similar consumer trends over three periods. As with last year, we’re building upon the role we play in helping our customers make “smarter choices”.  This idea will be the red thread that connects P11, 12 & 13, offering the opportunity to have a different focus each period in our external communications on the ways you can make mindful choices at the LCBO: Lighter Choices, Smart/Value Buys, Social Impact / SOS.

Lead Categories: Liqueurs, Brandy/Cognac, Whisky (Scotch & Irish)

 

Occasions and Observances

PERIOD 11: January 1 - 28, 2023

  • - "Dry January'
  • - Robbie Burns Day (Jan 25)

PERIOD 12: January 29 - February 25

  • - Lunar New Year (Feb 1)
  • - Super Bowl (TBD)
  • - Valentine’s Day (Feb 14)
  • - Family Day (Feb 20)

PERIOD 13: February 26 - March 25

  • - International Women’s Day (Mar 8)
  • - St. Patrick’s Day (Mar 17)
  •  

Also happening in the Winter:

  • - One-Day Online Sale: Family Day (Feb 20)
  • - Food & Drink Spring Release (Mar 1)

Displays and Product Focus

Feature Fixture A & B (New & Seasonal):

  • P11: Spirits
  • P12: Spirits
  • P13: Spirits

Entrance Table (Cocktail of the Month):

  • P11: Vodka 
  • P12: Brandy/Cognac 
  • P13: Whisky 

Mini Thematic A:

  • P11: Winter Warmers
  • P12: Liqueurs 
  • P13: Women In Spirits

Mini Thematic B:

  • P11: Tried & True Wine Gifts (Top Rated)
  • P12: Wine Gifts for your Loved One
  • P13: Wine Gifts for the Host/Hostess (Easter)

Front Nesting Table:

  • P11: Spirits
  • P12: Spirits
  • P13: Spirits

Middle Nesting Table:

  • P11: Low Sugar Wines (<5g/L)
  • P12: Wines from South of the Equator OR Smart Buys
  • P13: Italian Wines

Beer Block Pile (A):

  • P11: Beer/Cider
  • P12: Beer/Cider
  • P13: Beer/Cider

RTD Block Pile (B):

  • P11: RTD
  • P12: RTD
  • P13: RTD

Spirits Block Pile C:

  • P11: Spirits
  • P12: Spirits
  • P13: Spirits

Mini Thematic C (EA10):

  • P11: Beer
  • P12: Beer 
  • P13: Craft

Block Pile D Activation Area:

  • P11: Spirits
  • P12: Spirits
  • P13: Spirits

Beer Excitement Zone: 21A:

  • P11: Beer/Cider
  • P12: Beer/Cider
  • P13: Beer/Cider

Beer Excitement Zone: 21C:

  • P11: Beer/Cider
  • P12: RTD
  • P13: Beer/Cider

Beer Excitement Zone: 21D:

  • P11: Beer/Cider
  • P12: RTD
  • P13: Beer/Cider

Pop Up Shops:

  • P11: Lighter Choices or Lunar New Year
  • P12: Lunar New Year / Valentines Day
  • P13: St. Patrick's Day or Women In

Enhanced Occasions Package:

  • P11: Lunar New Year
  • P12: Lunar New Year / Valentines Day
  • P13: Women In

End Aisles:

End Aisle 1:

  • P11: White Spirits
  • P12: White Spirits
  • P13: Brown Spirits

 

End Aisle 2: 

  • P11: Brown Spirits
  • P12: Brown Spirits
  • P13: White Spirits

 

End Aisle 3: 

  • P11: Flight A: New Wines / Flight B: New Wines OR Customer Favourites
  • P12: Flight A: New Wines / Flight B: New Wines OR Customer Favourites
  • P13: Flight A: New Wines / Flight B: New Wines OR Customer Favourites

 

End Aisle 4:

  • P11: White Spirits
  • P12: White Spirits
  • P13: Brown Spirits

 

End Aisle 5:

  • P11: Wines
  • P12: Wines
  • P13: Brown Spirits

 

End Aisle 6:

  • P11: Wines
  • P12: Wines
  • P13: White Spirits

 

End Aisle 7: 

  • P11: Brown Spirits
  • P12: Brown Spirits
  • P13: Wine

 

End Aisle 8: 

  • P11: Wines
  • P12: Wines
  • P13: Brown Spirits

 

End Aisle 9: 

  • P11: Brown Spirits
  • P12: Brown Spirits
  • P13: White Spirits

 

End Aisle 10 (Mini-Thematic C):

  • P11: Beer
  • P12: Beer
  • P13: Beer

End Aisle 11:

  • P11: Brown Spirits
  • P12: Brown Spirits
  • P13: White Spirits

 

End Aisle 12: 

  • P11: Brown Spirits
  • P12: Brown Spirits
  • P13: White Spirits

 

End Aisle 13: 

  • P11: Brown Spirits
  • P12: Brown Spirits
  • P13: Wines

 

End Aisle 14:

  • P11: Wines
  • P12: Wines
  • P13: Brown Spirits

 

End Aisle 15:

  • P11: White Spirits
  • P12: White Spirits
  • P13: Brown Spirits

 

End Aisle 16:

  • P11: Brown Spirits
  • P12: Brown Spirits
  • P13: Brown Spirits

 

End Aisle 17: 

  • P11: Wines
  • P12: Wines
  • P13: Wines

 

End Aisle 18: 

  • P11: White Spirits
  • P12: White Spirits
  • P13: Brown Spirits

 

End Aisle 19: 

  • P11: Brown Spirits
  • P12: Brown Spirits
  • P13: White Spirits

 

End Aisle 20:

  • P11: White Spirits
  • P12: White Spirits
  • P13: Wines

 

 

 

 

Document Downloads

Seasonal Overview - Winter FY2223

Click here to download