Curated Boxes

How It Works

The Curated Box program is designed to provide brands with exposure through an online-only, discovery-oriented mix of products that represent a strong theme or story or solution. These boxes can be multi-brand and all categories are able to participate.

While partners have the option to include value-adds in the curated box, value-adds are not the offer "story" – the solution/theme of the box is the story.

NOTE: This is a Non-Applied Program in MPTS. Please apply by completing the Excel Application Form before the deadline.

What's Included

• - Featured Placement on the day the offer launches on lcbo.com’s Category Landing page
• - Your product will be on lcbo.com’s Collections Page until the offer is sold through (maximum 4 weeks). The expectation is that the offer will sell through within ONE WEEK

Notes

• - Value-Adds must adhere to the AGCO rule that the value-add cannot exceed 20% of the value of the product(s) to which it is applied.
• - Participation is open to LCBO and Vintages products
• - LCBO will assemble the curated box at the eCommerce Warehouse
• - Viability of online exclusive curated box programs will be determined by the Category Team
• - Minimum 15K sales target
• - There is no cost to participate in this program at this time

What We're Looking For

• - Up to 4 curated wine boxes per period, with up to 12 SKUs per offering
• - Up to 4 spirits and beer boxes per period, with up to 12 SKUs per offering

Document Downloads

This is a Phase 1 (Excel Applied) Promotional Program. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline.