Since its launch in summer 2018, we have seen significant success with our Beer Excitement Program as it continues to grow. We are pleased to continue offering several dedicated display opportunities during our Fiscal 22 promotional year. This program provides an opportunity for many brands to engage with LCBO beer & RTD customers through a multi-faceted approach. Participation in the program will position your brand at the forefront of the customer’s journey, and includes brand presence in key display space.


Why participate in the Beer Excitement Zone Program?

- Create direct touch point opportunities for your brand
- Dedicated brand exposure through display signage
- Drive significant sales volume in participating stores


Excitement Zone Opportunities

  • Beer Excitement Zone 
  • Plinth
  • Beer Excitement Zone 
  • End Aisle
  • Spirits 
  • Cold Room Display