In-store Program Components: Beer Excitement Zone Plinths

Beer Excitement Zone Plinth

The plinth display is located at the very front of the Beer Cold Room. In Beer Alcoves, it is a regular End Aisle at the front of the section. A supplier-produced merchandiser (approved by LCBO) may accompany the display to house Value Adds.

The Excitement Zone will turn every 4 weeks and feature seasonally relevant product stories.

Please click here to access the Supplier Produced Merchandisers Guidelines.

BEER EXCITEMENT ZONE PLINTH DISPLAY (A)

MPTS Code: EZA

Engagement: 132 Stores total

Requirements: 2-3 SKUs

BEER EXCITEMENT ZONE PLINTH DISPLAY (C)

MPTS Code: EZH

Engagement: 214 Stores total

Requirements: 2-3 SKUs

 

Details: Qty purchased relates to LCBO sales forecast.

LCBO Marketing Signage Kit includes:

  • - End Aisle Backer Card
  • - Pricer Card for each product

Product Focus

Beer, Cider and Ready-To-Drink (Periods 1-13)

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rates:

  • $129 per store (Period 1-9, 12-13)
  • $316 per store (Period 10)
  • $173 per store (Period 11)

 

Document Downloads

This is a Non-Applied Program.

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Sell Sheet - Beer Excitement Zone

Click the link for the Beer Excitement Zone Sell Sheet

Participating Store List - Beer Excitement Zone Programs

Click the link for the participating store list

Merchandiser Guidelines - Beer Excitement Zone

Click the link for merchandiser guidelines.