In-store Program Components: Beer Excitement Zone Plinths
The plinth display is located at the very front of the Beer Cold Room. In Beer Alcoves, it is a regular End Aisle at the front of the section. A supplier-produced merchandiser (approved by LCBO) may accompany the display to house Value Adds.
The Excitement Zone will turn every 4 weeks and feature seasonally relevant product stories.
Please click here to access the Supplier Produced Merchandisers Guidelines.
BEER EXCITEMENT ZONE PLINTH DISPLAY (A)
MPTS Code: EZA
Engagement: 137 Stores total
Requirements: 2-3 SKUs
BEER EXCITEMENT ZONE PLINTH DISPLAY (C)
MPTS Code: EZH
Engagement: 223 Stores total
Requirements: 2-3 SKUs
Details: Qty purchased relates to LCBO sales forecast.
LCBO Marketing Signage Kit includes:
- - End Aisle Backer Card
- - Pricer Card for each product
Product Focus
Refer to Seasonal Overview pages for details.
Pricing Information
This Package, inclusive of all opportunities and non-negotiable, is available at the following rates:
- $219 per store (Period 1-9, 12-13)
- $316 per store (Period 10)
- $173 per store (Period 11)
Document Downloads
This is a Phase 1 (Excel Applied) Promotional Program.
To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline.
Sell Sheet - Beer Excitement Zone
Click the link for the Beer Excitement Zone Sell Sheet
Merchandiser Guidelines - Beer Excitement Zone
Click the link for merchandiser guidelines.