In-Store Program Components: Spirits Cold Room Display (A-Frame)

Spirits Cold Room Display

The Spirits Cold Room Display program provides spirits display space in high-traffic areas near the beer cold room to encourage cross-category shopping. There is an affinity between beer customers and spirits customers, and this program is aimed at encouraging beer customers to view Spirits as an appropriate and relevant beverage alcohol choice for a variety of occasions throughout the seasons.

This program is executed on an A-Frame fixture, adjacent to the Beer Cold Room or Beer Zone. This display will hold for 8 weeks and rotate on a seasonal basis.




Engagement: 132 Stores total

Requirements: 3-6 SKUs

Product Focus: Spirits

Details: Qty purchased relates to LCBO sales forecast.


Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rates: $20,000 per period (divided between the number of SKUs participating).

Document Downloads

This is a Phase 1 (Excel Applied) Promotional Program. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Click here for the Participating Store List.

Spirits Cold Room Program Sell Sheet

Click the link for the Spirits Cold Room Program Sell Sheet

Merchandiser Guidelines - A-Frame

Click the link for merchandiser guidelines.