In-Store Program Components: Spirits Cold Room Display (A-Frame)
The Spirits Cold Room Display program provides spirits display space in high-traffic areas near the beer cold room to encourage cross-category shopping. There is an affinity between beer customers and spirits customers, and this program is aimed at encouraging beer customers to view Spirits as an appropriate and relevant beverage alcohol choice for a variety of occasions throughout the seasons.
This program is executed on an A-Frame fixture, adjacent to the Beer Cold Room or Beer Zone. This display will hold for 8 weeks and rotate on a seasonal basis.
SPIRITS COLD ROOM DISPLAY (A-FRAME)
MPTS Code: SCR
Engagement: 127 Stores total
Requirements: 3-6 SKUs
Product Focus: Spirits
Details: Qty purchased relates to LCBO sales forecast.
This Package, inclusive of all opportunities and non-negotiable, is available at the following rates: $20,000 per period (divided between the number of SKUs participating).
This is a Non-Applied Program.
To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline.