CREATIVE APPROVAL BY LCBO’S MARKETING &
VISUAL MERCHANDISING TEAMS ARE REQUIRED
These guidelines apply to any supplier-produced merchandiser for the Block Pile & Beer Excitement Zone Programs:
Maximum Dimensions:
- For Block Piles: 42"- 58" height max including signage x 36" width x 30" depth
- For Occasion Plinth VA Merchandiser: 52" max height including signage x 18" width x 18 depth"
Minimum one of the thematic colours must be included as the primary colour on the display.
Language Requirements:
- Two versions of the display are to be produced – English and Bilingual (for FLS-designated LCBO stores).
- In the bilingual version, all copy must be visible and the same size/prominence in both English and French.
Value-Add Message:
- Preferred message to communicate a VA is "FREE WITH PURCHASE."
- Value-Add messaging should always be accompanied with a "While Supplies Last" statement.
- "GIFT WITH PURCHASE" is also permitted.
Imagery:
All imagery must be in accordance with LCBO Social Responsibility mandates. (E.g., Models must appear a minimum of 25 years of age; No images depicting physical activity, irresponsible consumption, or consumption in public places)
