Omni-Commerce Program Components:  Entrance Table / Cocktail of the Month

Entrance Table

 

The Entrance Table is a square or round table situated near the front of the store.

This table is the home of the Cocktail of the Month program, highlighting Food & Drink featured cocktails of the season. This program will turn every promotional period.

Preference will be given to products that offer value ads that complete the featured cocktail solution. LCBO is seeking brand and multi-brand opportunities to represent the LCBO-chosen cocktail of the month for each period; see product focus information below

NOTE: This is a Non-Applied Program in MPTS. Please apply by completing the Excel Application Form before the deadline.

ENTRANCE TABLE

MPTS Code: BSE

Engagement: 147 Stores total(85 Square Tables,62 Round Tables).

Requirements: 2-4 SKUs including Value-Adds.

STAFF-LED TASTINGS

Engagement: 6K tastings

Requirements: 36-48 units per tasting

Details: 30 employeeled tastings at 10 store locations

LCBO.COM COMPONENT

LCBO.com Program Page with Cocktail Video and Collection Grid

 

 

 

 

Note: In all instances of flighting, the Program Page will be shared between participating brands on Flights.

Food & Drink Placement: An additional component available at a discounted rate (30%) ; please contact Beaches Media Services for details.

 

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rates per period as of P5.

Total (Unflighted)

  • $45,000 (Period 1-13)
  • $55,000 (Period 10)
  • $39,000 (Period 11)

Premium Flight

  • $26,000 (Period 1-13)
  • $32,000 (Period 10)
  • $23,000 (Period 11)

Standard Flight

  • $19,000 (Period 1-13)
  • $23,000 (Period 10)
  • $16,000 (Period 11)

Product Focus

  • P1: March 28 - April 24
  • Gin (Cucumber Gimlet)

 

  • P2: April 25 - May 22
  • Tequila (Pineapple Sour)

 

  • P3: May 23 - June 19
  • Canadian Whisky (Frozen Habitant)

 

  • P4: June 20 - July 17
  • Vodka (Red & White Cocktail)

 

  • P5: July 18 - August 14
  • Rum (Jungle Bird Tiki Cocktail)

 

  • P6: August 15 - September 11
  • Brandy/Cognac (Sangria Cocktail)

 

  • P7: September 12 - October 9
  • Local Spirit + Sparkling VQA Wine (Ontario 75 Cocktail)
  • P8: October 10 - November 6
  • Coffee Manhattan Cocktail (Whisky Base)

 

  • P9: November 7 - November 27
  • Rum

 

  • P10: November 28 - January 1
  • Cream Liqueur

 

  • P11: January 2 - 29
  • Vodka

 

  • P12: January 30 - February 26
  • Brandy/Cognac

 

  • P13: February 27 - March 26
  • Whisky

 

 

 

Omni-Commerce Components

 

How It Works

We are pleased to extend our online programming opportunities by amplifying in-store programming with prominent placement on lcbo.com.

This offer is now an additional automatic, non-optional component to the Cocktail of the Month (Entrance Table), featuring enhanced messaging and communication under the story umbrella of the Cocktail Solution.

This opportunity will allow Trade Partners to showcase their product and brand in an LCBO endorsed collection that will:

  • - Create a direct touchpoint for your product on lcbo.com for a full promotional period;
  • - Showcase products in a dedicated and curated environment on lcbo.com;
  • - Drive customer engagement through brand-specific content on lcbo.com.

 

This opportunity is available on a Periodic basis as of P5. NOTE: If you choose to apply for the Cocktail of the Month Program, you AUTOMATICALLY apply for this promotional program component.

What’s Included

  • - Program Page for the Cocktail of the Month on lcbo.com
  • - Image Box on Category Landing Page drives to Program Page
  • - Inclusion in the LCBO Cocktail of the Month video on Program Page and LCBO Connect (staff training tool)

 

LCBO will consider several factors when reviewing online feature page proposals:

  • - Size of brand/category and potential sales volume.
  • - Brand (or Association) must have a range of products.
  • - Consumer benefit: education, solution, engagement, value.
  • - Compelling brand (or Association) story, and/or new line extension, external campaign in market, etc.
  • - LCBO benefit: sales, up-sell potential, relevancy.
  • - Alignment with LCBO seasonal themes, promotions and key consumer occasions.

 

Partners that have been approved and have committed to programs P4 and earlier will have the first opportunity of adding the omni-commerce components to their current commitments.

 

Cocktail of the Month Program Page

Cocktail of the Month Program Page
 
  • 1. Cocktail Video produced by LCBO with Cocktail recipe developed by LCBO and Food & Drink.

 

  • 2. Collection grid will feature products participating in the Cocktail of the Month Program, product image, brief description and BUY NOW button linking to PIP (product information page)
  • Optional: Suppliers approved for the Cocktail of the Month are encouraged to offer a curated box for customers. If one is offered, it will also be featured on this page.

 

 

 

 

Note: All New Products Promotional Activity will be predicated on LCBO inventory forecast, distribution confirmation and set arrival schedule.

Note: Creative for Brand Feature page will be at the discretion of LCBO Marketing.

 

Where Its Located

Feature Placement on lcbo.com Category Landing Page

(Clicks through to COTM Program Page)

Cocktail of the Month Program Page

 

Document Downloads

This is a Non-Applied Program.

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Participating Store List - Entrance Table

Click the link for the Entrance Table store list

Sell Sheet - Entrance Table Omni-Commerce Program

Click the link for the Entrance Table Sell Sheet

Entrance Table Merchandiser Guidelines

Click the link for value-add merchandiser guidelines.