In-Store Program Components: Feature Fixture

FEATURE FIXTURE

 

The Feature Fixture display is a wall unit that includes a header (channel) sign as well as possible space for box signs. It is typically located at the front entrance of the store and features wines that have a strong product statement relevant for the season. A portion of this fixture will have a FOCUS on wines that are new and support the category’s growth trends.

NOTE: The Category team is not soliciting applications for this display. After the MPTS deadline passes, you will be contacted if your product is selected for this display.

FFA

 

MPTS Code: FFA

Engagement: 153 Stores total 

Requirements: 10-20 SKUs 

FFB

(New & Seasonal Fixture)

MPTS Code: FFB

Engagement: 137 Stores total

Requirements: 10-20 SKUs 

STAFF-LED TASTINGS

Engagement: 6K tastings

Requirements: 36-48 units per tasting

Details: 30 employeeled tastings at 10 store locations

 

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rates per period as of P5.

PT 1-7, 12-13 - $327/store (divisible by the number of participating skus)

PT 11 - $259/store (divisible by the number of participating skus)

(Not sold in Periods 8, 9 and 10)

 

 

Product Focus

  • P1: March 28 - April 24
  • Wines
 
  • P2: April 25 - May 22
  • Wines

 

  • P3: May 23 - June 19
  • Wines

 

  • P4: June 20 - July 17
  • Wines

 

  • P5: July 18 - August 14
  • Wines

 

  • P6: August 15 - September 11
  • Wines

 

  • P7: September 12 - October 9
  • Wines
  • P8: October 10 - November 6
  • Not Sold

 

  • P9: November 7 - November 27
  • Not Sold

 

  • P10: November 28 - January 1
  • Not Sold

 

  • P11: January 2 - 29
  • Wines

 

  • P12: January 30 - February 26
  • Wines

 

  • P13: February 27 - March 26
  • Whisky

 

 

 

 

Document Downloads

Sell Sheet - Feature Fixture Program

Click the link for the Feature Fixture Program Sell Sheet

Participating Store List - Feature Fixture

Click the link for participating store list