In-Store Program Components: Feature Fixture

FEATURE FIXTURE

The Feature Fixture display is a wall unit that includes a header (channel) sign as well as possible space for box signs. It is typically located at the front entrance of the store and features products that have a strong product statement relevant for the season. 

This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.

FFA

 

MPTS Code: FFA

Engagement: 159 Stores total 

Requirements: Max 30 SKUs 

FFB

(New & Seasonal Fixture)

MPTS Code: FFB

Engagement: 134 Stores total

Requirements: Max 20 SKUs 

STAFF-LED TASTINGS

Engagement: 6K tastings

Requirements: 36-48 units per tasting

Details: 30 employeeled tastings at 10 store locations

 

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rates per period

PT 1-7, 12-13 - FFA: $3,400 per SKU / FFB: $3,000 per SKU

PT 11 - FFA: $2,700 per SKU / FFB: $2,400 per SKU

(Not sold in Periods 8, 9 and 10)

 

 

Product Focus

  • P1: 
  • A: Sparkling Wines
  • B: Seasonal Rosé

     

  • P2: 
  • A: Sparkling Wines
  • B: Seasonal Rosé

 

  • P3: 
  • A:  Wines for Sangrias (Red, White, and Rose)
  • B:  Seasonal Rosé Wines

 

  • P4: 
  • A:  Wines for Sangrias (Red, White, and Rose)
  • B:  Seasonal Rosé Wines

 

  • P5: 
  • A:  Summer Whites
  • B:  Seasonal Rosé Wines

 

  • P6: 
  • A:  Summer Whites
  • B:  Seasonal Rosé Wines

 

  • P7: 
  • A: White Spirits
  • B: Brown Spirits
  •  
  • P8: 
  • Not Sold

 

  • P9: 
  • Not Sold

 

  • P10: 
  • Not Sold

 

  • P11: 
  • A: Spirits
  • B: Spirits

 

  • P12: 
  • A: Spirits
  • B: Spirits

 

  • P13: 
  • A: Spirits
  • B: Spirits

 

Document Downloads

Sell Sheet - Feature Fixture Program

Click the link for the Feature Fixture Program Sell Sheet