MINI THEMATIC
MINI THEMATIC

In-store Program Components: Mini-Thematics A & B

 

This display has the potential to be sold for 8-week turns. Mini-Thematic A and B will both focus on seasonally relevant GIFTS. This display story will hold for 8 weeks (the season) when possible. This display may also feature LCBO gift packaging as a part of the merchandising strategy.

NOTE: This is an applied program in MPTS. Applications should be submitted via MPTS per normal process and deadlines.

 

 

MINI-THEMATIC FIXTURE (ROUNDED END AISLE)

MPTS Code: MT

Engagement: 259 Stores total 

Requirements: 3-9 SKUs (including VAs) Target: 9 SKUs

Details: Qty purchased relates to LCBO sales forecast.

 

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rate:

PT 1-13: - $219 per store (divisible by a target of 9 SKUs)

 

Product Focus

  • P1: March 28 - April 24
  • A: Sipping Rums (Easter)
  • B: Sustainable Wines Gifts

 

  • P2: April 25 - May 22
  • A: Pink Spirits (Mother’s Day)
  • B: Wedding/Shower/Graduation Wines Gifts

 

  • P3: May 23 - June 19
  • A: Scotch/Whisky (Father’s Day)
  • B: Vintages Essentials (Import)

 

  • P4: June 20 - July 17
  • A: Tequila
  • B: VQA Wines Gifts

 

  • P5: July 18 - August 14
  • A: Gin
  • B: All Play Summer White Wine Gifts

 

  • P6: August 15 - September 11
  • A: Bourbon (Backyard BBQ Host Gifts)
  • B: All Play Summer White Wine Gifts

 

  • P7: September 12 - October 9
  • A: Local Spirits
  • B: VQA Wines Gifts
  • P8: October 10 - November 6
  • A: Local Spirits
  • B: Red Wines Gifts

 

  • P9: November 7 - November 27
  • A: Aged Spirits w/ LCBO Gift Bag VA + optional LTO
  • B: Wines for Gifting and Entertaining

 

  • P10: November 28 - January 1
  • A: Aged Spirits w/ LCBO Gift Bag VA + optional LTO
  • B: Wines for Gifting and Entertaining

 

  • P11: January 2 - 29
  • A: Cozy Winter Warmers
  • B: Wines Gifts

 

  • P12: January 30 - February 26
  • A: Liqueurs (Valentine’s Day)
  • B: Wines Gifts

 

  • P13: February 27 - March 26
  • A: Irish Whiskey Gifts
  • B: Wines Gifts
  •  

 

 

Document Downloads

Participating Store List - Mini Thematic Program

Click the link for participating store list

Sell Sheet - Mini-Thematic A and B Program

Click the link for the Mini-Thematic A and B Sell Sheet