

In-store Program Components: Mini-Thematics A & B
This display has the potential to be sold for 8-week turns. Mini-Thematic A and B will both focus on seasonally relevant GIFTS. This display story will hold for 8 weeks (the season) when possible. This display may also feature LCBO gift packaging as a part of the merchandising strategy.
NOTE: This is an applied program in MPTS. Applications should be submitted via MPTS per normal process and deadlines.
MINI-THEMATIC FIXTURE (ROUNDED END AISLE)
MPTS Code: MT
Engagement: 259 Stores total
Requirements: 3-9 SKUs (including VAs) Target: 9 SKUs
Details: Qty purchased relates to LCBO sales forecast.
Pricing Information
This Package, inclusive of all opportunities and non-negotiable, is available at the following rate:
PT 1-13: - $219 per store (divisible by a target of 9 SKUs)
Product Focus
- P1: March 28 - April 24
- A: Sipping Rums (Easter)
- B: Sustainable Wines Gifts
- P2: April 25 - May 22
- A: Pink Spirits (Mother’s Day)
- B: Wedding/Shower/Graduation Wines Gifts
- P3: May 23 - June 19
- A: Scotch/Whisky (Father’s Day)
- B: Vintages Essentials (Import)
- P4: June 20 - July 17
- A: Tequila
- B: VQA Wines Gifts
- P5: July 18 - August 14
- A: Gin
- B: All Play Summer White Wine Gifts
- P6: August 15 - September 11
- A: Bourbon (Backyard BBQ Host Gifts)
- B: All Play Summer White Wine Gifts
- P7: September 12 - October 9
- A: Local Spirits
- B: VQA Wines Gifts
- P8: October 10 - November 6
- A: Local Spirits
- B: Red Wines Gifts
- P9: November 7 - November 27
- A: Aged Spirits w/ LCBO Gift Bag VA + optional LTO
- B: Wines for Gifting and Entertaining
- P10: November 28 - January 1
- A: Aged Spirits w/ LCBO Gift Bag VA + optional LTO
- B: Wines for Gifting and Entertaining
- P11: January 2 - 29
- A: Cozy Winter Warmers
- B: Wines Gifts
- P12: January 30 - February 26
- A: Liqueurs (Valentine’s Day)
- B: Wines Gifts
- P13: February 27 - March 26
- A: Irish Whiskey Gifts
- B: Wines Gifts