MINI THEMATIC
MINI THEMATIC

In-Store Program Components: Mini-Thematics A & B

This display has the potential to be sold for 8-week turns. Mini-Thematic A and B will both focus on seasonally relevant GIFTS. This display may also feature LCBO gift packaging as a part of the merchandising strategy.

NEW! A new opportunity has been developed for Mini-Thematic B for an optional Food & Drink advertorial featuring Sparkling Wine products.

This is an MPTS Applied Promotional Program. Please apply through MPTS directly before the deadline. 

 

MINI-THEMATIC FIXTURE (ROUNDED END AISLE)

MPTS Code: MT

Engagement: 274 Stores total 

Requirements: 3-9 SKUs (including VAs) Target: 9 SKUs

Details: Qty purchased relates to LCBO sales forecast.

 

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rate:

MTA: PT 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13: - $6,570 per SKU 

MTB PT 1, 2, 3, 4, 5, 6, 7, 8, 11, 12, 13: $6,570 per SKU

MTB PT9, PT10 only: A: $10,570 per SKU (display + Food & Drink advertorial) / B: $6,570 per SKU (display only)

 

Product Focus

  • P1: 
  • A: Rum
  • B: Wines

 

  • P2: 
  • A: Pink Spirits
  • B: Wines

 

  • P3: 
  • A: Scotch
  • B: Vintages Essentials for Father’s Day

 

  • P4: 
  • A: Tequila
  • B: French Rosé

 

  • P5: 
  • A: Gin
  • B: Sparkling Gifts - Summer Celebrations

 

  • P6: 
  • A: Bourbon
  • B: Fizz Gifts - Summer Celebrations

 

  • P7: 
  • A: Local Spirits
  • B: Sparkling VQA Gifting
  • P8: 
  • A: Scotch
  • B: Classic Fall Red Wine Gifts

 

  • P9: 
  • A: Aged Spirits
  • B: Sparkling/Champagne Gifts*

 

  • P10: 
  • A: Brandy/Congac
  • B: Sparkling/Champagne Gifts*

 

  • P11: 
  • A: Winter Warmers
  • B: Tried & True Wine Gifts (Top Rated)

 

  • P12: 
  • A: Liqueurs
  • B: Wines Gifts for Your Loved One

 

  • P13: 
  • A: Women in Spirts
  • B: Wines for the Host/Hostess (Easter)
  •  

*Agents are encouraged to apply for MTB in both P9 & P10 as some products will hold over both periods.

Sell Sheet - Mini-Thematic A and B Program

Click the link for the Mini-Thematic A and B Sell Sheet