In-Store Program Components: Block Pile C

Block Pile C


Block Pile C will be a display space to feature our strongest Value offers. This block pile will rotate every period, and suppliers are encouraged to apply with their best value proposition.

This is a Phase 1 (Excel Applied) Promotional Program. Please apply by completing the Excel Application Form before the Phase 1 deadline.




Engagement: 243 Stores total

Requirements: Up to 8 SKUs

Details: Qty purchased relates to LCBO sales forecast.


Pricing Information

This Block Pile Package, inclusive of all opportunities and non-negotiable, is available for a rate of $18 per SKU per store per week.


Product Focus

  • P1-13
  • Spirits



Document Downloads

This is a Phase 1 (Excel Applied) Promotional Program. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Click here for the Participating Store List.

Block Pile C Program Sell Sheet

Click the link for the Block Pile C Sell Sheet

Merchandiser Guidelines - Block Piles

Click the link for merchandiser guidelines.