In-Store Program Components: Spirited Picks

The Spirited Pick program highlights small format spirits with a solution-oriented focus at the highest area of impulse in our stores. Simple mix/cocktail solutions are featured for participating products, alongside supporting incentive programs to drive trial and discovery of spirits products.

Preference will be given to small format spirits that hold the promotional placement over two periods.

NOTE: This is a Non-Applied Program. Please apply by completing the Excel Application Form before the deadline.


Top Shelf of FEM at Cash #1 (as of P2)

MPTS Code: CE1

Engagement: 184 Stores (P1) / 233 Stores (as of P2)

Requirement: Up to 2 SKUs

Product Focus: Small Format Spirits

Details: All stores with minimum two full sized FEM to receive the Spirited Picks program on the fixture closest to the entrance.

Qty purchased relates to LCBO sales forecast.

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available at the following rate: $20 per store / per SKU / per period.


Document Downloads

This is a Non-Applied Program.

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Spirited Picks Program Sell Sheet

Click the link for the Spirited Picks Sell Sheet