In-Store Program Components: Block Piles A & B


Our Block Pile Program continues to evolve and improve!

We are pleased to continue offering several dedicated display opportunities during our Fiscal 23 promotional year. This program provides an opportunity for many brands to engage with LCBO customers through a multi-faceted approach. Participation in the program will position your brand at the forefront of the customer’s journey, and includes brand presence in key display space. Block Pile A is allocated to Beer and Block Pile B is allocated to Ready-to-Drink. These displays are meant to live for 4 weeks, but where possible hold for 8 weeks.

These are Phase 1 (Excel Applied) Promotional Programs. Please apply by completing the Excel Application Form before the Phase 1 deadline.



Engagement: 196 Stores total

Requirements: 2-8 SKUs 

Product Focus: Beer



Engagement: 311 Stores total

Requirements: 2-8 SKUs 

Product Focus: Ready-To-Drink

Details: This is a free standing display OR an End Aisle located near the front of the beer section. A supplier-produced merchandiser (approved by LCBO) may take the place of the standard block pile format (merchandisers will not be used in stores that execute on End Aisles). Please refer to “Supplier-Produced Merchandiser Guidelines” document linked below.

Qty purchased relates to LCBO sales forecast.

LCBO Marketing Signage Kit includes:

  • - Pole Topper,
  • - Riser Wrap,
  • - Pricer Cards for all participating products

OPTION: Supplier-Produced Merchandiser in lieu of Pole Topper and Riser Wrap. 


Pricing Information

These Block Pile Packages, inclusive of all opportunities and non-negotiable, are available for a rate of $18 per SKU per store per week


Document Downloads

These are Phase 1 (Excel Applied) Promotional Programs. 

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

Click here for the Participating Store List.



Sell Sheet - Block Piles A and B Program

Click the link for the Block Pile A and B Sell Sheet

Merchandiser Guidelines - Block Piles

Click the link for merchandiser guidelines.