In-Store Program Components: Mini-Thematic C

MINI THEMATIC C

Mini-Thematic C will showcase seasonally relevant LOCAL products that have a strong link to the promotional theme.

Mini Thematic allocation for this display will very between Beer, Cider, and Ready-to Drink based on season. This display will turn every 4 weeks, with an opportunity to hold stories and product for longer when possible.

NOTE: This is an Applied Program in MPTS. Please apply through MPTS directly before the MPTS Application Deadline.

 

 

MINI-THEMATIC C (End Aisle 10)

The Beer Mini-Thematic will now be housed on End Aisle 10 in participating stores.

MPTS Code: MT

Engagement: 227 Stores total

Requirements: 3-9 SKUs (including VAs)

Details: Qty purchased relates to LCBO sales forecast.

 

Pricing Information

This Package, inclusive of all opportunities and non-negotiable, is available for a rate of:

P1-13: $219 per store (divisible by a target of 9 SKUs)

 

Product Focus

  • P1: March 28 - April 24
  • Local Craft Beer - Trending Styles

 

  • P2: April 25 - May 22
  • Local Craft Beer & Cider - New Products
 
  • P3: May 23 - June 19
  • Local Craft Beer - Summer Styles
  • P4: June 20 - July 17
  • Local Craft Beer - Summer Styles

 

  • P5: July 18 - August 14
  • Local Craft Beer - Summer Styles

 

  • P6: August 15 - September 11
  • Local Craft Cider

 

  • P7: September 12 - October 9
  • Local Craft Beer - Fall Styles
  • P8: October 10 - November 6
  • Local Craft Beer - Fall Styles

 

  • P9: November 7 - November 27
  • Local Craft RTD

 

  • P10: November 28 - January 1
  • Local Craft - Mixed Packs & Specialty Gifts

 

  • P11: January 2 - 29
  • Local Craft Beer - Winter Styles

 

  • P12: January 30 - February 26
  • Local Craft Beer - Winter Styles

 

  • P13: February 27 - March 26
  • Local Craft Cider

 

 

 

Document Downloads

Participating Store List - Mini Thematic C Program

Click the link for participating store list

Sell Sheet - Mini-Thematic C

Click the link for the Mini-Thematic C Sell Sheet