In-Store Program Components: Mini-Thematic C
Mini-Thematic C will showcase seasonally relevant LOCAL products that have a strong link to the promotional theme.
Mini Thematic allocation for this display will very between Beer, Cider, and Ready-to Drink based on season. This display will turn every 4 weeks, with an opportunity to hold stories and product for longer when possible.
NOTE: This is an Applied Program in MPTS. Please apply through MPTS directly before the MPTS Application Deadline.
MINI-THEMATIC C (End Aisle 10)
The Beer Mini-Thematic will now be housed on End Aisle 10 in participating stores.
MPTS Code: MT
Engagement: 227 Stores total
Requirements: 3-9 SKUs (including VAs)
Details: Qty purchased relates to LCBO sales forecast.
Pricing Information
This Package, inclusive of all opportunities and non-negotiable, is available for a rate of:
P1-13: $219 per store (divisible by a target of 9 SKUs)
Product Focus
- P1: March 28 - April 24
- Local Craft Beer - Trending Styles
- P2: April 25 - May 22
- Local Craft Beer & Cider - New Products
- P3: May 23 - June 19
- Local Craft Beer - Summer Styles
- P4: June 20 - July 17
- Local Craft Beer - Summer Styles
- P5: July 18 - August 14
- Local Craft Beer - Summer Styles
- P6: August 15 - September 11
- Local Craft Cider
- P7: September 12 - October 9
- Local Craft Beer - Fall Styles
- P8: October 10 - November 6
- Local Craft Beer - Fall Styles
- P9: November 7 - November 27
- Local Craft RTD
- P10: November 28 - January 1
- Local Craft - Mixed Packs & Specialty Gifts
- P11: January 2 - 29
- Local Craft Beer - Winter Styles
- P12: January 30 - February 26
- Local Craft Beer - Winter Styles
- P13: February 27 - March 26
- Local Craft Cider
Document Downloads
Participating Store List - Mini Thematic C Program
Click the link for participating store list
Sell Sheet - Mini-Thematic C
Click the link for the Mini-Thematic C Sell Sheet