In-Store Program Components: Wines Flex Space

Flex space is a new sold opportunity available within high traffic categories of the wines sections in select stores. Each flex space is 4 ft wide and sits within the planogrammed wine zone. Flex space offers the ability to create in-section disruption and high-impact brand stories where our customers are already looking to discover new and exciting wines from their favourite regions. Display/Brand stories will be held over two periods when possible
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
FLEX SPACE 2
California Brands Only
MPTS Code: FSB
Engagement: 69 Stores
Requirement: Up to 9 SKUs
FLEX SPACE 3
Any European Brands (including Sparkling)
MPTS Code: FSC
Engagement: 69 Stores
Requirement: Up to 9 SKUs
FLEX SPACE 4
Australia or New Zealand Brands
MPTS Code: FSD
Engagement: 69 Stores
Requirement: Up to 9 SKUs
FLEX SPACE 5
Chile, Argentina, or South Africa Brands
MPTS Code: FSE
Engagement: 69 Stores
Requirement: Up to 9 SKUs
Pricing Information
This Package, inclusive of all opportunities and non-negotiable, is available at the following rates:
RATE PER PERIOD:
- FLEX SPACE 2-5
- $7,100 (Period 1-9, 11-13)
- $9,500 (Period 10)
Document Downloads
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline.