In-Store Program Components: Wines Flex Space
Flex space is a new sold opportunity available within high traffic categories of the wines sections in select stores. Each flex space is 4 ft wide and sits within the planogrammed wine zone. Flex space offers the ability to create in-section disruption and high-impact brand stories where our customers are already looking to discover new and exciting wines from their favourite regions. Display/Brand stories will be held over two periods when possible
NOTE: This is a Non-Applied Program in MPTS. Please apply by completing the Excel Application Form before the deadline.
FLEX SPACE 2
California Brands Only
MPTS Code: FSB
Engagement: 73 Stores (69 Stores as of P1)
Requirement: Up to 9 SKUs
FLEX SPACE 3
Any European Brands (including Sparkling)
MPTS Code: FSC
Engagement: 73 Stores (69 Stores as of P1)
Requirement: Up to 9 SKUs
FLEX SPACE 4
Australia or New Zealand Brands
MPTS Code: FSD
Engagement: 56 Stores (69 Stores as of P1)
Requirement: Up to 9 SKUs
FLEX SPACE 5
Chile, Argentina, or South Africa Brands
MPTS Code: FSE
Engagement: 56 Stores (69 Stores as of P1)
Requirement: Up to 9 SKUs
Pricing Information
This Package, inclusive of all opportunities and non-negotiable, is available at the following rates:
RATE PER PERIOD (AS OF P1):
- FLEX SPACE 2-5
- $7,100 (Period 1-9, 11-13)
- $9,500 (Period 10)
Document Downloads
This is a Non-Applied Program.
To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline.
Participating Store List - Flex Spaces
Click the link for participating store list
Sell Sheet - Wines Flex Space Program
Click the link for the Wines Flex Space Sell Sheet