Of over 660 LCBO retail locations, around 350 have a designated VINTAGES section. This is dedicated in-store real-estate for the Vintages brand and its portfolio of products. Vintages sections range in size depending on store format, with the 11 largest locations identified as ‘flagship stores’, where customers will find our largest assortments, and great extras like tasting bars for sampling. These flagship stores are: in GTA - Queen Quay, Summerhill, Bayview Village, Manulife Center, Hwy 7 and Weston Road, Laird Drive and Eglinton, Bloor and Royal York Road, Avenue Road and Wilson, Cornwall Drive at Trafalgar Road and Rideau Street at King Edward in Ottawa.
VINTAGES merchandising standards create consistency in the customer’s shopping experience throughout our retail network. As a supplier, you can feel confident that your product will be merchandised appropriately and effectively to achieve maximum sales potential. Product displays are designed to give eye-level placement to the newest releases, with our continuous Essentials products just above and previously released products just below. Our on-shelf signage provides key product information to help our customers make informed decisions. We also use enhanced on-shelf signage to highlight new releases, great scores, Product Consultant picks, programs and more. Products from each front-line release program are centrally allocated from our distribution centers into about 250 retail locations, helping us get the right products in the right stores at the right time.