The LCBO is offering a time-limited pilot program for On-Demand Delivery Service companies in the Ontario marketplace. This Pilot Program is for eligible Liquor Delivery Service providers to enter into an Agreement with LCBO to list a selection of products on their platforms.
The program was launched December 2022 and will run until December 31, 2023.
The objectives of the pilot are to:
- Facilitate the delivery of Liquor from LCBO retail stores and on-demand delivery services for customers in Ontario;
- Enable eligible Program Participants to use LCBO’s trademark and list a selection of products on their On-Demand Delivery Platform; and
- Enable data sharing between LCBO and Program Participants to support service delivery and assess customer demand for on-demand delivery services.
This pilot program does not impact the conditions of the Licence to Deliver Liquor that is issued by the Alcohol and Gaming Commission (AGCO). In accordance with that licence, Liquor Delivery Service providers are allowed to purchase liquor from LCBO on behalf of customers and deliver it for a fee. However, Liquor Delivery Service Providers cannot use LCBO’s trademark without LCBO’s permission and should not issue false or misleading statements to consumers that imply they are working in partnership with LCBO.
How to Apply to the Program
Review the Pilot Program Guidelines to make sure you understand the eligibility criteria and program requirements.
Click here to complete the online form and initiate the application process. If approved, you will be asked to review and sign the Program Participation Agreement and send a copy to email@example.com.
Questions? For questions regarding the program or the agreement, please email firstname.lastname@example.org.