This a calendar of proposed LCBO Aeroplan Customer Loyalty overlay promotions for FY24/25.
Trade partners should apply for regular Bonus Aeroplan point offers through MPTS for relevant products in the
given promotional period (i e. to be considered in the seasonal promo you need to apply for Bonus Aeroplan point program on a specific product). No additional action is required from trade partners to buy into the calendar of events below other than to have a product on bonus point offer in that period.
| Season | Timing | Offer Proposal |
| Spring | P1 | ONLINE OFFER: Aeroplan Acquisition Campaign • Customer offer: Online only contest around Aeroplan acquisition. • Complete an ecommerce order with your Aeroplan # and be automatically entered for a chance to win a pair of flight tickets. • Marketing Support: Promotion promoted on Aeroplan banners on lcbo.com, in LCBO promotion email and through Aeroplan digital channels |
| P2 | ONLINE & IN-STORE: Shop Spring Promotion • Customer Offer: Buy 4 or more bonus products and get 2x points • All Regular bonus products are included in the promotion • Marketing Support: Promotion promoted on Aeroplan banners on lcbo.com, in LCBO promotion email and through Aeroplan digital channels | |
| Early Summer | P3 | ONLINE & IN-STORE: Summer Bonus Contest • Customer Offer: Buy any product on Aeroplan Bonus and be entered in a chance to win one of two pairs of Air Canada flight tickets • Marketing Support: Promotion promoted on Aeroplan banners on lcbo.com, in LCBO promotion email and through Aeroplan digital channels + In-store signage to support the offer |
| P4 | ONLINE & IN-STORE: Shop Summer Promotion • Customer Offer: Buy 4 or more bonus products and get 2x points • All Regular bonus products are included in the promotion • Marketing Support: Promotion promoted on Aeroplan banners on lcbo.com, in LCBO promotion email and through Aeroplan digital channels | |
| Summer | P5 | ONLINE & IN-STORE: RTD Promotion • Customer Offer: Buy any 8 RTDs with an Aeroplan bonus offer and get 100 bonus points • Marketing Support: Promotion promoted on lcbo.com, in LCBO promotion email and through Aeroplan digital channels + In-store signage to support the offer ONLINE: LCBO.com Aeroplan Double Points Event (Civic Holiday - Aug 5) |
| P6 | ONLINE: LCBO.com Aeroplan Double Points Event (Labour Day - Sept 2) | |
| Fall | P7 | N/A |
| P8 | ONLINE: LCBO.com Aeroplan Double Points Event (Thanksgiving - Oct 14) | |
| Holiday | P9 | ONLINE & IN-STORE: Member Appreciation • Customer Offer: Buy any product on Aeroplan Bonus and be entered in a chance to win one of four pairs of air Canada flight tickets. • Marketing Support: Promotion promoted on lcbo.com, in LCBO promotion email and through Aeroplan digital channels + In-store signage to support the offer ONLINE & IN-STORE: Vintages Build A Case Promotion • Customer Offer: TBC ONLINE & IN-STORE: Black Friday: Aeroplan Bonus Point & LTO Combo Offers |
| P10 | ONLINE: LCBO.com Aeroplan Double Points Event (Cyber Monday - Dec 2) ONLINE & IN-STORE: Vintages Build A Case Promotion • Customer Offer: TBC ONLINE & IN-STORE: Boxing Week: Super Sale (December 26 - 31) • Bonus Offers & LTO & Aeroplan Combo Offers | |
| Winter | P11 | ONLINE OFFER: Spend and Get • Customer Offer: TBC • Marketing Support: Promotion promoted on lcbo.com, in LCBO promotion email and through Aeroplan digital channels |
| P12 | ONLINE: LCBO.com Aeroplan Double Points Event (Family Day - Feb 17) | |
| P13 | ONLINE & IN-STORE: Dream Destinations Customer Offer: Aeroplan incentives and contests for those customers who purchase bonus products. |
*Subject to change.
Trade Sponsored Aeroplan Bonus Opportunities
If you are interested in exploring unique Trade funded Aeroplan Bonus offers, including a country or category specific Aeroplan overlay, please apply with proposal details using the Excel Promo Application form, and select “Special Aeroplan Promotion” from the program drop down menu. “Spend and Earn” overlay opportunities are a great way to acquire new customers, drive sales and increase basket size. Participating Trade partners will receive a detailed post-mortem analysis highlighting how the promotion delivered against the offer objectives.
Offer example: Earn Y Aeroplan points when you spend on X wines from X region.
“Earn 100 bonus points when you spend $100 or more on California Wines.” or
“Earn 40 bonus points when you spend $30 or more on participating South African Wines.”
The objective of the offer is to incentivize new customers to discover the wine from the specific region or for returning customers to build their basket with their favourite brands, increasing spend and units per transaction while also providing value to the consumer with the Aeroplan offer.
