Over 2.4 million Aeroplan members in Ontario (legal drinking age) have earned points at the LCBO, representing almost one third of all retail sales and close to two thirds of online sales.
FY26 brings you some exciting Aeroplan promotion overlays designed to excite our customers. These overlay promotions, paid for by LCBO, provide significant added value to your bonus offer, bringing bigger bang to your promotional investment . The marketing support for these bonus offers brings customer purchase intent for the products participating, further amplifying your investment.
Trade partners should apply for regular Bonus Aeroplan point offers through MPTS for relevant products in the given promotional period (i e. to be considered in the seasonal promo you need to apply for Bonus Aeroplan point program on a specific product). No additional action is required from trade partners to buy into the calendar of events below other than to have a product on bonus point offer in that period.
*Subject to change.
Trade Sponsored Aeroplan Bonus Opportunities
If you are interested in exploring unique Trade funded Aeroplan Bonus offers, including a country or category specific Aeroplan overlay, please apply with proposal details using the Excel Promo Application form, and select “Special Aeroplan Promotion” from the program drop down menu. “Spend and Earn” overlay opportunities are a great way to acquire new customers, drive sales and increase basket size. Participating Trade partners will receive a detailed post-mortem analysis highlighting how the promotion delivered against the offer objectives.
Offer example: Earn Y Aeroplan points when you spend on X wines from X region.
“Earn 100 bonus points when you spend $100 or more on California Wines.” or
“Earn 40 bonus points when you spend $30 or more on participating South African Wines.”
The objective of the offer is to incentivize new customers to discover the wine from the specific region or for returning customers to build their basket with their favourite brands, increasing spend and units per transaction while also providing value to the consumer with the Aeroplan offer.
