FY24/25 e-Commerce Program Components: Feature Page





We have several in-store opportunities that include a Feature Page as part of their package.

This opportunity is also available as a stand-alone execution, if the Trade Partner is not activating any display promotions in-store.

This is an Excel Applied Promotional Program. Please apply by completing the Excel

Application Form before the deadline.

eCommerce Feature Page

What’s Included

    •  A templated feature page on lcbo.com; this can include existing or new line extensions to the
       feature brand
    • Image Box Placement on Category Landing Page or Homepage, depending on the program.
    • Promotion in LCBO owned communications channels, depending on the program*

LCBO will consider several factors when reviewing online feature page proposals:
    • Size of brand/category and potential sales volume.
    • Brand (or Association) must have a range of products.
    • Consumer benefit: education, solution, engagement, value.
    • Compelling brand (or Association) story, and/or new line extension, external campaign in
       market, etc.
    • LCBO benefit: sales, up-sell potential, relevancy.
    • Alignment with LCBO seasonal themes, promotions and key consumer occasions.

*Note that any scheduling of Social and CRM supports will be determined by LCBO and will be dependent on inventory availability.

 

Pricing Information

    • With An In-Store Display: $30,000 per period (plus the cost of an approved in-store
       display)*.
    • Without An In-Store Display: $35,000 per period.

 

*Not available for the following in-store displays where Feature Pages are already associated: Cocktail Of The Month (EA1), Front Nesting Table, Middle Nesting Table.

 

Feature Page (Single Brand Version)

Feature Page
  • 1. Product Introduction
  •      •  Written by LCBO.
  •      •  Hero image (may be supplied by the
            participating sponsor brand).

 

  • 2. Collection
  •     • Up to 12 additional SKUs from brand
          family (must be unique SKUs rather than
          different formats of the same product)
  •     • Collection grid will feature product image,
          brief description and BUY NOW button
          linking to PIP (Product Information Page)

 

  • 3. Product Results Page
  •      • Link to a list of selected products

 

  • 4. Optional: Brand Video
  •     • To be supplied by participating sponsor
           brand where available
  •     • Must be AODA compliant and available in
           English and French
  •     • Maximum length: 30 sec.

    

  • 5. Related Content
  •     • Three cocktail recipes, food pairings or gift
           suggestions 
  •  
  • NOTE: Cocktail and food pairing/recipes and image assets will be provided by LCBO from existing LCBO assets. Alternate option, at LCBO discretion, is using simple cocktails recipes (NO food recipes) from participating sponsor brands. Must be vetted and approved by LCBO.

 

Please note, based on the promotion in-store, that the feature page the promotion is tied to and the respective product category, LCBO Marketing reserves the right to adjust the content template in order to optimize the customer experience.


Feature Page (Multi-Brand Version)

Feature Page
  • 1. Product Introduction
  •     • Written by LCBO.
  •     • Hero image (may be supplied by the
          participating sponsor brand).

 

  • 2. Collection
  •     • Up to 12 additional SKUs from brand
          family (must be unique SKUs rather than
          different formats of the same product)
  •     • Collection grid will feature product image,
          brief description and BUY NOW button
          linking to PIP (Product Information Page)

 

  • 3. Optional: Currated Box
  •     • eCommerce exclusive SKU featuring an
          assortment of SKUs from the trade
          group/brand. Value-adds may be included.

 

  • 4. Optional: Virtual Event
  •     • Featuring a tasting of discovery box SKUs.
  •     • Event will be developed by LCBO in
          collaboration with trade partner
  • NOTE: Virtual Event costs are additional and not included in Feature Page costs.

    

  • 5. Related Content
  •     • Three cocktail recipes, food pairings or gift
           suggestions 
  •  
  • NOTE: Cocktail and food pairing/recipes and image assets will be provided by LCBO from existing LCBO assets. Alternate option, at LCBO discretion, is using simple cocktails recipes (NO food recipes) from participating sponsor brands. Must be vetted and approved by LCBO.
  •  
  • 6. Link to a list of selected products (product results page)
  •  

 

Document Downloads

This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.

To apply, download the Application Form posted on the Promotional Calendar page, complete and return to your Category Partner by the noted deadline. 

FY24 Sell Sheet - eCommerce Feature Page

Click here for the Feature Page Sell Sheet

FY24 Sell Sheet - eCommerce Feature Page

Click here for the Feature Page Sell Sheet
FY23 Sell Sheet - eCommerce Feature Page

Click the link for the Feature Page Sell Sheet

FY23 Sell Sheet - eCommerce Feature Page

Click the link for the Feature Page Sell Sheet