This program highlights and promotes the new products at the LCBO. Each new product is featured with a pre-printed bin tag underlay that communicates that the product is NEW to our customers.
There is no fee to for this program.
The LCBO will provide Retail Store Employees a list of products that are new to the LCBO in each period’s Marketing & Product Guide (the Store Promotional Workbook). Stores that list the product will display the NEW bin tag underlay on-shelf with the existing bin tag for two entire Promotional Turns. The introduction of a new size does not warrant a NEW bin tag underlay.
New Product bin tag underlays will remain in place for two Promotional Turns. If a product is introduced to stores mid-turn, the New Product underlay will be communicated for display for the following turn.
Suppliers are not required to apply for the program.