Wine Fridge

LCBO offers prime display space to promote your wine, chilled, in the wine fridges of select stores. Space is allotted primarily to white, rose and sparkling wines and includes a selection of Vintages Essentials Collection and Continuous products. Participating products are merchandised in the wine fridge for the duration of the promotional period. 

Participating Stores

Four options are available:

• Flight A comprises premium stores with regular fixtures
• Approximate number of stores: 101
• 34 spaces available

• Flight B comprises stores with regular fixtures
• Approximate number of stores: 180
• 34 spaces available

• Flight C comprises stores with 4 ft wall fixtures
• Approximate number of stores: 116
• 8 spaces available

• Flight D comprises stores with 4 ft wall fixtures
• Approximate number of stores: 117
• 8 spaces available

Note: Agents may apply for more than one Flight with the same product. The list of stores in each Flight can be found here.

Timeframe

• The program is based on three turns and selections will be made 3 times/year.
• Turn 1 Summer: Promotional Turns 3 to 6
• Turn 2 Holiday: Promotional Turns 7 to 11
• Turn 3 Spring/Easter: Promotional Turns 12 to 2

Application Procedures

• Applications can be made via MPTS under code WFP (Flight A, B, C, D) by the published deadline dates. 
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Criteria for Selection

• Products will be approved based on sales volume, store distribution and seasonality.
• Mandatory participation of every sku in the Aeroplan program at least once during the ‘Wine Fridge Turn’

Signage

Products that have been approved for LTO and Bonus Aeroplan Point programs will have the same signage in the fridge as on-shelf. In addition, participating products that are also on-shelf will have a sign indicating that they are "available chilled".

Pricing Information per store

Document Downloads

Click here for the Participating Store List.