Formerly known as the Enhanced Occasions Display. Our customers know that LCBO is the place to find the best assortment of seasonally relevant products suited for any occasion. We want to provide a high impact opportunity to showcase either Brand stories or portfolio (Agent, Trade association) takeovers connected to the seasonal theme or seasonal occasion. The LCBO has created a package that will enable an enhanced and inspired customer shopping experience for big brand or portfolio takeovers every period/season. These activations are supported through an omni-channel approach with visibility both in-store and on to drive customer engagement.

This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.


164 & 217: Dominant placement on a large enclosed fixture within Store with LCBO gift packaging
• 511: Feature Fixture Area at the front of Store 511
• Flagship Store Table Display: Stores 10, 38, 149, 355 , 452, 486 Feature Page: Online LCBO Curated EPP.

Assortment Requirement:

10-16 SKUs

This Package, inclusive of all opportunities and non-negotiable, is available at the following rates:




Refer to the Seasonal Overview section for Product Allocations by Period.

*Pricing has been updated for FY25

What's Included: