As the LCBO continues to expand its assortment of mixers, accessories, and other non-beverage-alcohol offerings, Promotional Coupons for LCBO-sold non-alc items are a great option to use as a Value-Add and to increase overall customer basket size.

For example, ABC Rum Brand wants to highlight the product’s mixability by pairing with a simple mixer that is carried by the LCBO (i.e. DEF Ginger Beer). ABC Rum brand can offer a coupon neck tag for a discount on DEF Ginger Beer (i.e. $5 off or potentially free in some instances), incentivizing the customer to purchase the Rum and then receive a discount on the mixer.   

Program Dates

Promotional Coupons are offered throughout the Promotional Turn they were applied for and are only valid for the period in which they are approved for. The Promotional Coupon Program starts on the first Sunday and ends on the last Saturday of each Promotional Turn.

Rates

The agent/supplier will be charged back for the total retail value of all Promotional Coupons redeemed. Promotional Coupons are subject to a five percent administration fee charged on the retail value of every Promotional Coupon redeemed. H.S.T. is also applied to the total administration fee. The manufacturer covers all costs associated with redemption of Promotional Coupons at their full retail value.

Participation Guidelines

  1. The Promotional Coupon should be affixed to the alcoholic product to reinforce the messaging of “Buy X and receive $5 off Y”.
  2. To apply for this opportunity, please reach out to the appropriate Product Manager and CC: denise.papaconstantinou@lcbo.com.
  3. MPTS code “VOU” (Voucher) will be applied to the non-alc item that the Promotional Coupon applies to (i.e. DEF Ginger Beer) and a Value Ad (MPTS code VA) should be applied to the item(s) that that is required for purchase to receive the Promotional Coupon (i.e. ABC Rum).
  4. Work with the Product Manager to align on store distribution and forecasting.

Coupon Guidelines

A draft of the Promotional Coupon must be submitted for approval to the appropriate Category Manager at the time of approval to ensure that it contains all the necessary information and that the coupon scans correctly at the retail POS.

Promotional Coupons offered at the LCBO must contain the following information:

Front side:

1.      Description of the offer including the offer $ value.

2.      Product Description.

3.      Available at “Participating LCBO stores."

4.      Signature of authorization.

5.      "Must be 19 years of age or older" must be stated.

6.      Valid Dates (must coincide with the start and end of the LCBO Promotional Turn).

7.      UPC bar code, provided by the LCBO.

8.      Coupon Number.

Back side:

1.      Product Descriptions, including LCBO number and product size, for both the bev-alc product and the product eligible for the coupon.

2.      Space for store stamp.

3.      Available at "participating LCBO stores."

4.      "Limit of 1 coupon per product" must be stated.

5.      "Subject to availability " must be stated.

 

Example Below (for illustration only)