Vintages' Wines of the Month (WOM) features two products each month. The products receive high visibility and significant promotion within Vintages locations. They are placed on end-aisle or floor displays in a high visibility location. They are also signed with full-colour point-of-purchase materials (cut-case backer cards, pricer cards and take-away cards and shelf talkers).
WOM is a risk-free introduction for new Vintages customers, who will recognize that these products have the Vintages "stamp of approval". The feature wines offer exceptional quality to price ratio. The WOM products are featured in full colour on the inside front cover of the Retail Release Catalogue and on the Vintages website.
WOM sales typically range from 1,000 to 1,500 cases within a four-week promotional period, selling significantly more than non-featured products of similar price points. A typical WOM customer spends significantly higher on average than a non-WOM customer.
For a product to be considered for this program, it must be in the retail price range of $15 Cdn to $22 Cdn, and available in a minimum of 1,000 cases (12 bottles/case). The product is reviewed through the same process as all Vintages products.