The Hand-picked Gift program appears on the inside back cover of every Retail Release catalogue. This program highlights a single product in each release that has been selected as being an ideal solution for customers’ entertainment or gift-giving needs.
These wines are usually more premium than WOM, yet still offer excellent price-to-quality ratio, and come from a broader range of sources, usually with a interesting background story to become a conversation starter.
The Hand-picked Gift selection is specially photographed and accompanied by an informal product note and, where possible, a third-party accolade. The price range is usually $20-40, and case quantity is in the range of 400-800 cases, based on price and wine specifications.