The In-Store Promotional Customer Journey

All A and B stores have been zoned into the following Product Categories: Spirits, Wines, Beer, Vintages.There are also 5 main display point zones that the customer engages with as they travel through LCBO stores. It is intended that these display points share common themes and branding that engages the customer.

Key changes in display purpose are highlighted below with evergreen displays in GREEN, seasonal features in BLUE, and local evergreen displays in ORANGE.

 

1. ENTRANCE 

 

Entrance display points are the first interaction the customer has with the store
Entrance Promotion display points include:


- Entrance Table (Cocktail of the Month)
- Feature Fixture/New and Seasonal
- Mini-Thematics A & B



 

 

3. BEER EXCITEMENT ZONE 

 

Beer display points engage the customer when they enter the Beer Zone. Promotion display points include:

  • - Excitement Zone Plinth (21A)
  • - Excitement Zone Plinth (21C)
  • - Excitement Zone End (21D)
  • - Spirits Cold Room Display (Impulse Display)

2. POWER AISLE 

 

The customer engages with the Power Aisle as they travel through the store. Promotion display points include:

  • - Front Nesting Table
  • Food and Drink Fixture
  • - Block Piles A & B
  • - Middle Nesting Table (or Celebration Fixture)
  • - Enhanced Display Activation Area (select stores)
  • - Mini-Thematic C

 

4. IMPULSE AREA 

 

Impulse display points are our last opportunity to engage the customer before they make their purchase. Promotion display points include:

  • - Gift Packaging Merchandisers
  • - Impulse A (Spirits) & B (Wines)
  • - Block Pile C
  • - Baskets/Risers
  • - Front End Merchandisers