VINTAGES issues product calls (formerly product needs letters) twice a year, outlining the types of products the buyers wish to purchase in the coming months.

For LCBO products, product calls are posted annually, or as required. These call sets out the type of products that the LCBO is particularly interested in purchasing in a given year.

Product Calls are based upon an assessment of opportunities determined by the buying areas, consumers, market and sales trend information from both LCBO and external sources, such as Canadian Association of Liquor Jurisdiction reports, global reports, and trade publications, amongst others.

The call will stipulate the criteria of the submission including style of product, and price point(s). The submission deadlines are specified and must be met in order for a product to be accepted for consideration for purchase.


To view the most current product calls please click here. 

For a full view of our projected needs for the year please view the Merchandising Needs Grid document.

Merchandising Needs Grid




To review the Vintages needs for Spring and Summer of 2022 please click here.


For more information about the Vintages purchasing process please download this document.

Vintages Purchasing Process

To review the 2021-22 LCBO sales targets please download this document.

F21-22 LCBO Sales Targets - All Business Units