VINTAGES issues "Product Needs" letters twice a year, outlining the types of products the buyers wish to purchase in the coming months.

Vintages Product Call Fall-Winter 2020

Product Needs Letter


For LCBO products “Product Needs” letters are sent out annually, or as required. These letters set out the type of products that the LCBO is particularly interested in purchasing in a given year.

The Product Needs letters are based upon an assessment of opportunities determined by the buying areas, consumers, market and sales trend information from both LCBO and external sources, such as Canadian Association of Liquor Jurisdiction reports, global reports, and trade publications, amongst others.

These letters stipulate the criteria of the submission including style of product, and price point(s). The submission deadlines are specified and must be met in order for a product to be accepted for consideration for purchase.

Wine, Beer and Spirits Product Needs Call 2020-2021

Products Needs Letter