How to Apply 

There are two types of promotional opportunities: Non-Applied and Applied.

This refers to whether Trade partners are able to apply directly in MPTS or not.

For NON-APPLIED PROGRAMS found in this document:

  • - Complete the application form, “F22 Promotional Opportunities Application Form,” that was attached by email with this document and submit by the deadline indicated in the following page.
  • - We expect to receive one file per supplier.If applying for promotional opportunities in multiple periods please indicate on the application form.
  • - Please note that promotional forecasts are now mandatory at the time of your application for both Non-Applied and Applied opportunities.Applications without forecasts included will not be considered.
  • - Mock-ups for all supplier produced merchandisers and enhanced activations are also required at the time of application.
  • - Send the application file to your respective category partner(s) at LCBO.
  • - ONLY successful applicants will be notified, due to the volume of applications.
  • - THE NON-APPLIED DEADLINE APPLIES TO ALL NEW ECOMMERCE AND OMNICOMMERCE PROGRAMMING AS OF P5.

 

For APPLIED PROGRAMS found in this document, Trade partners can apply directly in MPTS.

  • - Please note that promotional forecasts are now mandatory at the time of your application for both Non-Applied and Applied opportunities.Applications without forecasts included will not be considered.
  • - Successful applicants will be notified per the deadlines on the following page.

 

LCBO will consider several factors when reviewing applications:

  • - Size of the brand and growth trend
  • - LCBO benefit: Sales, up-sell potential, relevancy
  • - Alignment with LCBO seasonal themes, evergreen themes, and key consumer occasions.
  • - Consumer benefit: Education, solution, engagement, value
  • - Spirit of Sustainability information provided

Fiscal 2021/22 Deadlines

Please note that this year there are two separate application deadlines for MPTS Non-Applied and MPTS Applied Programming. To express interest in any non-applied programming, please complete the promotional application form below:

Non-Applied Promotional Application FY22

Wines & Spirits Deadlines
Beer & RTD Deadlines
Period Calendar 2021-22

Financial Period Calendar