Cocktail of the Month Program

This display is located on End Aisle 1 and is the home of the Cocktail of the Month (COTM) program, highlighting the featured cocktails of the season. This program will turn every promotional period.

LCBO is seeking large volume SKUs, brand and relevant multi-brand opportunities to represent the LCBO-chosen cocktail of the month for each period; see product focus information below.

Cocktail themes to be released prior to application deadlines and posted on www.doingbusinesswithlcbo.com.

This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.

 

Engagement:

Refer to the Participating Store List page (linked below) for stores and flighting information.

Assortment Requirement:

• 2-4 SKUs (including Value-Adds, if applicable)

Employee-Led Tastings:

• 30 employee led-tastings at 10 store locations.
• 6K+ Engagement
• 36-48 units per tasting

LCBO.com Placement:

• Paid Product Placement: Prime (first page) placement on the respective sub-category search page on LCBO.com. This placement results in 6.8x more likely to be clicked vs second page placement.

• Branded Collection Page (Note in all instances of flighting and multiple participating brands, the Feature Page will be assigned to a flight at LCBO Merchandising’s discretion.)
 

Pricing Information:

For FY26 Pricing, please refer to the FY26 Promotional Opportunities document posted on the Promotional Calendar Page.

For FY27 Pricing and product allocations, please refer to the most recent FY27 Promotional Opportunities document posted on the Promotional Calendar Page.

Cocktail of the Month Online Page Details

How it Works

This page will serve to engage customer with our Food & Drink COTM video and recipe, and drive conversion of participating SKUs.

What’s Included

Branded Collection Page for the Cocktail of the Month on lcbo.com:
• Featured Cocktail Recipe and Food Matches
• Product grid will feature products participating in the Cocktail of the Month Program, product image, brief description and BUY NOW button linking to PIP (product information page)
• Image Box on Category Landing Page drives to Program Page

LCBO.com Paid Placement Positioning:
• Prime (first page) placement on the respective sub-category search page on LCBO.com.