The $18 Solution (formerly The $17 Solution) wines are promoted six times per year in both the Vintages Retail Release catalogue and the LCBO’s Food & Drink magazine. These wines, usually from well-recognized sources (e.g. Bordeaux, Chianti, Maipo) have been specially selected and negotiated by our buyers to over-deliver at the $18 price point. This program is designed to encourage customers to try something new and instill confidence in the value and quality offered by specific brands available in Vintages. The case quantity purchased ranges between 1000-1500 cases.
Program Fee F24-25
$7,000 / product