We are pleased to offer our partners access to a new digital advertising package opportunity in our key flagship locations.
Stores 511 Front & Spadina and 528 Manulife Centre feature new digital display screens in their window, capturing customer engagement from foot traffic outside these busy locations.
Additional permanent Digital screen fixtures have been installed on the end of gondolas at the front of store - allowing for maximum customer engagement in Stores 5, 15, 164, 217, 511, 528, 758 and 784.The displays will also feature built-in touch screen LCBO product search capabilities.
We will offer the opportunity to a Spirits partner, with a 10 second spot which will be looped within a 20 second reel with additional LCBO branded content.
Breakdown of Playlist Content to be Looped (20 sec reel)
5 seconds x LCBO Promotional Thematic
5 Seconds x LCBO Aeroplan Messaging
10 Seconds x Trade Content
As an added benefit, products will be merchandised on a dedicated End Aisle for the duration of the promotion. LCBO will approve and produce the branded Backer Card signage for participating locations.
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
Locations
Digital Window Screens: 511, 528
Digital Gondola Screens: 5, 15, 164, 217, 432, 437, 511, 528, 758 and 784
Digital Component
10 second digital spot (looped within a 20 second reel with LCBO content as noted above).
Spot will play 2,880x per day
Customer Impressions
Digital Window Screens: Approximately 350K Customer Impressions average Period (480K during Holiday)
Digital Gondola Screens: Approximately 240K Customer Impressions average Period (336K during Holiday)
Pricing
Refer to the FY26 Promotional Opportunities Overview document for pricing and Product Allocations by Period.
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