Opportunities For 2021


2020 has changed how we engage with and inspire our customers. They have more options for how to shop with us, whether browsing in store, or using eCommerce channels and picking up in their local LCBO. It means a different experience for our customers in the way they gain product knowledge or engage with our knowledgeable staff.

In this different environment, Food & Drink is more relevant than ever. We deliver the engaging product and food content that customers want, letting them experience it when or where they want to.

Through the uncertainty of this year, our readers have let us know they still want their Food & Drink. Demand for over 530,000 print copies remains strong province-wide, and customers picking up eCommerce and Same-Day Pickup orders are excited to receive a magazine with their order.

Food & Drink is there to enhance customers’ digital experience. A growing number of readers enjoy the digital editions, with over 8 million page views and counting in 2020. MyLCBO newsletter subscribers enjoy early access to each digital issue. Our content comes to life on our popular Food & Drink Instagram and LCBO Facebook accounts, and through LCBO Virtual Events.


Traditional advertising.Content-forward advertorials.Integrated social and digital opportunities. Food & Drink offers a proven opportunity to present your products to LCBO customers when they’re ready.

Run of Press Advertising

Showcase your brand and your product to an interested reader in our print and digital editions.

Advertorial, Custom & Integrated Content

We can help you present your products in a unique context, supported by engaging, quality content.

Social, Digital, Video, eCommerce Opportunities Work with Food & Drink to strategically support your LCBO in-store and digital promotional opportunities.

Opportunities for Trade Partners

We’re working hard on 2021 issues right now.

Spring 2021 issue: Ad closing Jan 4; in stores Mar 3Let’s celebrate hope and new beginnings with our Spring issue.We’ve got a plant-based menu perfect for Earth Day, our take on the spring bake sale, and making cocktails right in the can.

Early Summer 2021 issue: Ad closing Mar 5; in stores May 5In May we’ll appreciate and make the most of what’s unique in Ontario.Local wine, beer and spirit destinations, plus our guide to summer beer, Chardonnay’s perfect match and the origin of the Caesar.

Summer 2021 issue: Ad closing Apr 30; in stores June 30As always, our late-June issue will tee up the perfect refreshments for summer fun.

Autumn 2021 issue: Ad closing Jul 16; in stores Sept 15September means Ontario, as we shine the spotlight on local makers and products.

Holiday 2021 issue: Ad closing Sept 10; in stores Nov 10The big one.Our largest, most popular issue of the year, celebrating all things Holiday.

For more information, contact our ad sales team, Beaches Media Services.

Kirby Miller

C: 416 723-3923

E: kirby@beachesmediaservices.com