The Front End Merchandiser program is aimed at encouraging customers to build their basket at the last touchpoint in their customer journey in-stores. These displays will focus on small format, impulse wines and spirits as add-on sales opportunities.
These are MPTS Applied Promotional Programs. Please apply through MPTS directly before the deadline.
Engagement:
• FEM1 (Spirits Impulse) 119 stores total
• FEM2 (Wines Impulse) 94 stores total
• FEM3 (Spirits Impulse) 61 stores total
• Refer to the Participating Store List page (linked below) for stores and flighting information.
Assortment Requirement:
• Up to 2 SKUs (merchandised on the top shelf of the FEM)
Pricing Information:
For FY26 Pricing, please refer to the FY26 Promotional Opportunities document posted on the Promotional Calendar Page.
For FY27 Pricing and product allocations, please refer to the most recent FY27 Promotional Opportunities document posted on the Promotional Calendar Page.
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.