We have streamlined the creative process and requesting to receive all supplier provided assets prior to developing the promotional materials in support of the various omni-commerce and ecommerce programs.

Suppliers should contact their respective Marketing team through their Merchandising partners after programs and associated offers are formally approved by Merchandising.

The use of supplier assets on LCBO.com will be at LCBO’s discretion and must be supplied by Marketing deadlines indicated in order to be considered for use.

All imagery must be in accordance with LCBO Social Responsibility mandates. (e.g., Models must appear a minimum of 25 years of age; no images depicting physical activity, irresponsible consumption, or consumption in public places).

The LCBO is required to provide services and information in an accessible, equitable and inclusive approach, as mandated by the Accessibility for Ontarians with Disabilities Act (AODA).

LCBO Supplier Product Image Submission Guide



     •  One 30 sec. video per feature page, with educational component.
     •  Format: .mp4 (100 MB max size) VIMEO CODEC SPECS:
         720p HD – 16:9 aspect ratio - 1280 × 720 1080p HD – 16:9 aspect
         ratio - 1920 × 1080
     •  English and French SRT files, AODA compliant (refer to detailed
         Video Content Accessibility Checklist)
     •  COVID sensitive


Further Information on LCBO Brand Guidelines and Photography and Video Asset Requirements and Standards can be found here: https://brandpad.io/lcbo-brandguidelines/