PRODUCT REGISTRATION
All eligible products available to wholesale customers must be registered with the LCBO and available on the eligible product catalogue for the specific wholesale customer group. The LCBO’s New Item Submission System (NISS) is used to register eligible products for wholesale. Visit the NISS information page to register.
There are products calls by product category, beer, cider, wine, spirits and ready-to-drink beverages, and channel, retail and wholesale. Suppliers and agents decide which products and which product calls to apply to.
UPCOMING PRODUCT CALLS
Product calls for wholesale listings will be issued on the below dates. Subscribe for LCBO trade updates and get notified when the product calls open.
• On June 1, 2026, LCBO will issue a product call for domestic products. This will replace the existing call for Ontario suppliers and will be expanded to include other Canadian suppliers. Product eligibility requirements apply and all suppliers must participate in LCBO’s Supplying Source Program to have their products listed. Suppliers can opt-in to one or more wholesale catalogues (grocery, convenience, hospitality licensees, LCBO Convenience Outlets (LCO), duty free). As a supplying source, you will be responsible for managing fulfillment and delivery of orders for customers or working with a third-party to do so.
• On June 29, 2026, LCBO will issue a product call for import products. Product eligibility requirements apply. Before making submissions to this call, Agents representing import products must be eligible and authorized to participate in LCBO’s Supplying Source Program. Authorized agents can have products listed and opt-in to one or more wholesale catalogues (grocery, convenience, hospitality licensees, LCBO Convenience Outlets (LCO), duty free).