We are pleased to offer two packages for RTD this year. We will kick-off RTD season with our Early Season opportunity, showcasing a selection of hot new coolers and 2024 trends. Heading into the heart of summer, we invite new products and existing RTD skus to participate in our Peak Season package, showcasing the many fuss-free solutions customers can enjoy. Across all campaign touchpoints, products will be curated into relevant collections designed to inspire customers and help them easily shop our assortment.
This is an MPTS Applied Promotional Program. Please apply through MPTS directly before the deadline.
NOTES:
- For Package 1 Please apply via MPTS to FSI-B for P3 by the P3-4 Application Deadline.
- For Package 2 Please apply via MPTS to FSI-B for P4 by the P3-4 Application Deadline.
What’s Included
| TRADE PACKAGE 1 - EARLY SEASON | TRADE PACKAGE 2 - PEAK SEASON | |
| Season | P13-2 | P3-4 |
| Product Discovery Focus | New & Trendy | Easy Solutions |
| Products | 30 | 70 |
| Fee per SKU | $10,000 | $10,000 |
| Key Tactics | Digital, Food & Drink Integration, and PR | Out of Home and Digital |
| Specifics | • Inclusion in an extensive digital/social media campaign. Tactics may include Social Media (Facebook, Instagram, Pinterest, SnapChat, YouTube), Sponsored Content/Influencers etc. • Placement in Spring or Early Summer Food & Drink. This may take the form of an Advertorial or Editorial content. • Placement in a significant PR effort. Tactics may include a media/influencer event, broadcast segments etc. | • Out of home placements throughout Ontario – includes a high-impact opportunity (e.g. Union Station Takeover), in addition to other placements throughout the province (e.g., billboards, elevator screens, transit shelters etc). • Inclusion in an extensive digital/social media campaign. Tactics may include Social Media (Facebook, Instagram, Pinterest, SnapChat, YouTube), Sponsored Content/Influencers etc. |
| Bonus Opportunity! | Participating suppliers qualify for a discounted rate on Food & Drink advertising all season long. Please contact Beaches Media Services for more details: Kirby Miller E: kirby@beachesmediaservices.com T: 416 723-3923 | |
*Media plan subject to minor changes
Post Campaign digital analytics including impressions and clicks available upon request, ~6 weeks post campaign
NOTE: We encourage products approved for participation in our Summer Refreshment Campaign to participate in the in-store tasting program. Participating suppliers may also be eligible to participate in incremental opportunities such as out-of-store tasting events.
