Flex space is a sold opportunity available within high traffic categories of the wines sections in select stores. Each flex space is 4 ft wide and sits within the planogrammed wine zone. Flex space offers the ability to create in-section disruption where our customers are already looking to discover new and exciting wines from their favourite brands/regions.
Preference will be given to applications with Aeroplan Bonus Offers.
This is an Excel Applied Promotional Program. Please apply by completing the Excel Application Form before the deadline.
Engagement:
• Sparkling/Rosé (FSA): 84 stores
• California (FSB), Europe (FSC), Australia/New Zealand (FSD), South America (FSE), NEW Ontario VQA (FSF): 70 stores total (each display)
• Refer to the Participating Store List page for stores and flighting information.
Assortment Requirement:
• Up to 9 SKUs (including VAs, if applicable)
Pricing Information:
For FY26 Pricing, please refer to the FY26 Promotional Opportunities document posted on the Promotional Calendar Page.
For FY27 Pricing and product allocations, please refer to the most recent FY27 Promotional Opportunities document posted on the Promotional Calendar Page.
Document Downloads & Quick Links
Click here for the Participating Store List.
Click here for Supplier Guidelines.