In an effort to capture the increased consumer interest in and to align with future 2021/22 LCBO promotions, we have added an incremental ‘De-Alcoholized Spirits’ call under ID: #3296.  The pre-submission deadline is Friday, June 4th, 2021.  We recognize that this change may require some minor adjustments in planning for some suppliers and we appreciate your support. 

This focus for this call is on de-alcoholized spirits that cater to our diverse customer seeking zero alcohol options. These products can be alternatives to vodka, gin, rum, whisky, tequila with exciting packaging appealing to a wide demographic.  Seeking 375ml, 750ml formats between $24.95-$49.95, these products can have appeal year round or targeted for a specific occasion.  These products will be purchased on a one-shot or seasonal basis.  Please note, in accordance with LCBO policy, we will continue to purchase products shipping from source locations.  It is the agent's responsibility to ensure all products submitted adhere to this policy.”

As info, there are no anticipated changes to the original ‘Non-Alcoholic spirits’ under call ID: #3164

All submissions must be made through NISS. For new users, an introduction to the system and instructions on how to apply for access can be found here. All complete NISS submissions must include the following:

  1. An online application.
  2. A one-page marketing plan, including itemized marketing spend for year one, and relevant product attributes and accolades.
  3. An image of the product and packaging.

In addition, we encourage agents to provide as much relevant product information as possible. Up to three files (maximum 2 MB each) can be uploaded into NISS.