Trade partners, 

Earlier this month, we shared that we launched a new, with the goal of creating a best-in-class and seamless customer experience. 

As with any technology implementation, we committed to remain agile during the first few weeks, listen to feedback and resolve any issues experienced by our customers and Trade partners.   

Thank you to those who have provided formal or informal feedback on the new website. Our team has been busy addressing these items—and in many cases—has already implemented enhancements. Over the coming weeks, we will continue to refine the online experience. Please direct all feedback through LCBO Customer Care.  

Generally, the site is performing well, and feedback from customers has been overwhelmingly positive. Since the launch, we are already seeing positive sales indicators as a result of our improved search, site speed and split cart functionality.  

The launch is only phase one of an ambitious, multi-year eCommerce project. Future phases will focus on Vintages and our various B2B channels. 

We look forward to working with you, our Trade partners, to build on this foundational initiative, and will continue to keep you updated as the project progresses.